À propos de cet article

Citez

Act of the National Council of the Slovak republic no. 543/2002 on nature and landscape protection as amended. Search in Google Scholar

Anholt S. 2007. What is Competitive Identity? [in:] Competitive identity. Palgrave Macmillan, London: 1–23. Search in Google Scholar

Ashworth G., Kavaratzis M. (eds). 2010. Towards effective place brand management: Branding European cities and regions. Edward Elgar Publishing, Cheltenham. Search in Google Scholar

Austrian national committee Man and the Biosphere Programme. 2017. Position Paper of the Austrian National Committee for the UNESCO Programme ‘Man and the Biosphere (MAB)’ for Using Renewable Energies in Austrian Biosphere Reserves. Search in Google Scholar

Batisse M. 1985. Action Plan for Biosphere Reserves. Environmental Conservation, 12, 1: 17–27. Search in Google Scholar

Berman E.M., West J.P. 1998. Productivity Enhancement Efforts in Public and Nonprofit Organisations. Public Productivity & Management Review, 22, 2: 207–219. Search in Google Scholar

Borseková K., Vaňová A., Vitálišová K. 2017. Smart specialization for smart spatial development: innovative strategies for building competitive advantages in tourism in Slovakia. Socio-Economic Planning Sciences, 58: 39–50. Search in Google Scholar

Bridgewater P. 2002. Biosphere reserves: Special places for people and nature. Environmental Science & Policy 5, 1: 9–12. Search in Google Scholar

Dente B. 2014. Towards a typology of local development policies and programmes. Local Economy, 29, 6–7: 675–686. Search in Google Scholar

Donevska N. 2021. Participatory governance of UNESCO biosphere reserves in Canada and Israel. Routledge, Abingdon, Oxon. Search in Google Scholar

Eshuis J., Klijn E.H. 2012. Branding in Governance and Public Management. Routledge, London: 59. Search in Google Scholar

Eshuis J., Klijn E.H., Braun E. 2014. Place marketing and citizen participation: branding as strategy to address the emotional dimension of policy making? International Review of Administrative Sciences, 80, 1: 151–171. Search in Google Scholar

Fabriciusová V., Miňová L. 2016. Protected Landscape Area and Poľana Biosphere Reserve: Experience from the 25-year management of the Poľana Biosphere Reserve and presentation of examples of good practice. Search in Google Scholar

Fabriciusová V., Slávik D. 2010. 20 years of the UNESCO Man and Biosphere Program in the Poľana Protected Landscape Area. Biosphere Reserves in Slovakia VIII. Publisher of the Technical University in Zvolen, Zvolen: 11–14. Search in Google Scholar

Govers R., Go. F.M. 2009. Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experiences. Palgrave Macmillan, Basinstone. Search in Google Scholar

Holcomb B. 1994. City make-overs: marketing the post-industrial city. [in:] Gold J.R., Ward S.V (eds) Place promotion: the use of publicity and marketing to sell towns and regions. John Willey, Chichester: 115–131. Search in Google Scholar

Kavaratzis M. 2007. City Marketing: The Past, the Present and Some Unresolved Issues. Geography Compass 1, 3: 695–712. Search in Google Scholar

Kotler P., Haider D., Rein I. 1993. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. Free Press, New York. Search in Google Scholar

Kotler P., Kartajaya H., Setiawan I. 2021. Marketing 5.0: Technology for Humanity. John Wiley & son. New Jersey. Search in Google Scholar

Lee Y.J. 2022. Social media capital and civic engagement: Does type of connection matter? International Review on Public and Nonprofit Marketing, 19: 167–189. Search in Google Scholar

Magrath A.J. 1986. When marketing services, 4 Ps are not enough. Business Horizons, 29, 3: 44–50. Search in Google Scholar

Moilanen T., Rainisto S. 2009. How to Brand Nations, Cities and Destination. A Planning Book for Place Branding. Palgrave Macmillan. Hampshire. Search in Google Scholar

Parker C., Roper S., Medway D. 2015. Back to basics in the marketing of place: the impact of litter upon place attitudes. Journal of Marketing Management, 31, 9–10: 1090–1112. Search in Google Scholar

Pool-Stanvliet R., Coetzer K. 2020. Innovative implementation of the UNESCO MAB Programme in South Africa. Reed, M. G., Prince, M. F. (Eds) UNESCO Biosphere Reserves. Abingdon. Routledge: 176–189. Search in Google Scholar

Red Espanola de Reservas de la Biosfera. 2022. Publicacion del libro y juego en espanol y arabe mozafir el paisaje emocional de las dos orillas. Retrieved March 30 2022, from http://rerb.oapn.es/component/k2/item/7-publicaciondel-libro-y-juego-en-espanol-y-arabe-mozafir-el-paisajeemocional-de-las-dos-orillas. Search in Google Scholar

Reed M.G., Price M.F. 2020. UNESCO Biosphere Reserves Supporting Biocultural Diversity, Sustainbility and Society. Routledge, London and New York. Search in Google Scholar

Rojíková D. 2022. Budovanie značky mesta a moderné formy marketingovej komunikácie. Ekonomická fakulta UMB, Banská Bystrica: 167 (Doctoral dissertations) [in Slovak]. Search in Google Scholar

Rojíková D., Vaňová A., Vitálišová K., Borseková K. 2021. The role of social media in city branding. [in:] Vrontis D., Weber Y., Tsoukatos E. (eds) Contemporary Business Concepts and Strategies in the new Era. 14th Annual Conference of the EuroMed Academy of Business. Euromed Press: 639–652. Search in Google Scholar

UNESCO. 1996. Biosphere reserve: The Seville Strategy and the Statutory Framework of the World Network. Search in Google Scholar

UNESCO. 2021. Biosphere reserves. Retrieved December 15, 2021, from https://en.unesco.org/biosphere/wnbr. Search in Google Scholar

UNESCO. 2021a. UNESCO's commitment to biodiversity. Retrieved December 15, 2021, from https://en.unesco.org/themes/biodiversity. Search in Google Scholar

UNESCO. 2022a. COP 15 renews the Joint Programme on Nature/Culture linkages. Retrieved December 14, 2022, from https://www.unesco.org/en/articles/cop-15-renews-joint-programme-natureculture-linkages. Search in Google Scholar

UNESCO. 2022b. Man and the Biosphere (MAB) Programme. Good practices. Retrieved March 30, 2022, from https://en.unesco.org/mab/strategy/goodpractices. Search in Google Scholar

United Nation. 2015. Transforming our world: the 2030 Agenda for Sustainable Development. Search in Google Scholar

Vaňová A. 1996. Territorial marketing as a component of municipal and regional policy. Journal of Economics, 44: 7–8. Search in Google Scholar

Vaňová A. 2006. Strategic marketing planning of territorial development. Matej Bel University, Faculty of Economics, Banská Bystrica. Search in Google Scholar

Vaňová A. 2021. Trendy v rozvoja miest. (Trends in city development). Belianum, Banská Bystrica [in Slovak]. Search in Google Scholar

Vaňová A., Vitálišová K. 2013. Relationship marketing in the local authority. [in:] Alves H., Vásquez J.L. (eds) Best practices in marketing and their impact on quality of life. Springer Netherlands: Dordrecht: 135–153. Search in Google Scholar

Vaňová A., Vitálišová K., Boseková K. 2017. Marketing places. Belianum, Banská Bystrica. Search in Google Scholar

Vaňová K., Petríková K., Borseková K. 2010. Places marketing as a tool of territorial development and its application in the Liptov region in Slovak Republic. [in:] Regulation and best practices in public and nonprofit marketing: 9th international congress of the international association on public and nonprofit marketing, Bucharest, 10-11 June 2010. National School of Political Studies and Public Administration, Bukurest: 313–322. Search in Google Scholar

Vignalis C., Davies B.J. 1994. The Marketing Mix Redefined and Mapped – Introducing the MIXMAP Model. Management Decision, 32, 8: 11–16. Search in Google Scholar

Vitálišová K., Vaňová A., et al. 2023. Smart governance v miestnej samospráve – vládnutie s rozumom. Belianum, Banská Bystrica [in Slovak]. Search in Google Scholar

Vitálišová K., Vaňová A., Rojíková D. 2022. Marketing as a management tool of biosphere reserves to achieve goals of Agenda 2030. [in:] Casais B., Soares A.M. (eds.). Uniting Marketing Efforts for the Common Good: a challenge for four sectors. Springer, Cham: 131–148. Search in Google Scholar

Vološčuk I. 1998. Biosphere reserves of the Slovakia. SLZA, Poprad. Search in Google Scholar

Vuignier R. 2016. Place marketing and place branding: A systematic (and tentatively exhaustive) literature review. Working Paper de l’IDHEAP, 5/2016. Search in Google Scholar

Warnaby G., Medway D. 2013. What about the 'place' in place marketing? Marketing Theory, 13, 3: 345–363. Search in Google Scholar

eISSN:
2354-0079
Langue:
Anglais