Application of customisation and personalisation in digital solutions of the non-life insurance market: a case study of Lithuanian, Latvian and Estonian e-sales platforms

Publié en ligne: 05 juil. 2021

Pages: 68 - 82

Reçu: 17 déc. 2020

Accepté: 20 mai 2021

DOI: https://doi.org/10.2478/emj-2021-0013

Mots clés

mass customisation, mass personalisation, digitalisation, co-creation, Baltic insurance market

© 2021 Gedas Baranauskas, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.