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Motivations for MTA use in the three stages of tourism consumptionSource: Buhalis and Costa (2006)
Motivations for MTA use in the three stages of tourism consumptionSource: Buhalis and Costa (2006)

Influence of the MTAs on the travel experience.

Influence Percentage
Has not changed 0.9%
Has changed little 4.5%
It had no impact 22.5%
Amended 41.4%
It has changed a lot 14.4%
Does not use MTAs 16.2%

How it affected the experience.

Influence Percentage
Planning during trip 27%
More convenience 18%
Greater security 11%
Greater connectivity 11%
Greater productivity 9%
Greater quality 9%
Less previous planning 6%
Sharing experiences during travel 5%
More fun 4%

Main benefits associated with travel apps.

Benefits Percentage
Ubiquity 23%
Immediate availability 20%
Access to information 20%
Convenience 15%
Organisation/capacity planning 12%
Price 6%
Pragmatism 3%
Personalisation 1%
Innovation 0%
Entertainment 0%
Security 0%

Main motivations for the use of travel apps.

Motivations Percentage
Performance 28%
Satisfaction 23%
Utility/perceived value 21%
Habit 10%
Price 7%
Rating of the app 6%
Management expectations 3%
Social value (everyone I know uses) 2%
Emotional value (feelings) 0%
eISSN:
2182-4924
Langue:
Anglais