<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The right use of creativity and innovation in business leads to increased competitiveness and development in your company. The progressive use of modern technologies and their presence in the economy causes problems in managing these assets and defining intangible property and their protection, which is directly related to the basic processes of making important decisions in the development of the enterprise. Everyday industrial designs (most often: e.g. new packaging designs), trademarks (e.g. product names, advertising slogans, logos) and other technical solutions (utility models, recipes or inventions), which are the result of creative work in company. The lack of protection of the above intellectual (industrial) goods as a consequence often leads to the appropriation of the idea by the competition and their commercialization on the market without the participation of enterprises.</p>
</abstract>

The right use of creativity and innovation in business leads to increased competitiveness and development in your company. The progressive use of modern technologies and their presence in the economy causes problems in managing these assets and defining intangible property and their protection, which is directly related to the basic processes of making important decisions in the development of the enterprise. Everyday industrial designs (most often: e.g. new packaging designs), trademarks (e.g. product names, advertising slogans, logos) and other technical solutions (utility models, recipes or inventions), which are the result of creative work in company. The lack of protection of the above intellectual (industrial) goods as a consequence often leads to the appropriation of the idea by the competition and their commercialization on the market without the participation of enterprises.

Industrial Property Protection in the Context of Enterprises’ Intangible Assets Security

System Safety: Human - Technical Facility - Environment

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The right use of creativity and innovation in business leads to increased competitiveness and development in your company. The progressive use of modern...

Industrial Property Protection in the Context of Enterprises’ Intangible Assets Security

Publié en ligne: 18 avr. 2020

Pages: 340 - 348

Reçu: 04 janv. 2020

Accepté: 20 janv. 2020

DOI: https://doi.org/10.2478/czoto-2020-0042

Mots clés
innovations, industrial property, enterprises

© 2020 Renata Stasiak-Betlejewska, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Industrial Property Protection in the Context of Enterprises’ Intangible Assets Security

Publié en ligne: 18 avr. 2020

Pages: 340 - 348

Reçu: 04 janv. 2020

Accepté: 20 janv. 2020

DOI: https://doi.org/10.2478/czoto-2020-0042

Mots clésinnovations, industrial property, enterprises

© 2020 Renata Stasiak-Betlejewska, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Mots clés
innovations, industrial property, enterprises