[
Binmore, K. (2007). Game Theory. https://doi.org/10.1093/actrade/9780199218462.001.0001
]Search in Google Scholar
[
Doyle, A. C. (1893). The memoirs of Sherlock Holmes. George Newnes.
]Search in Google Scholar
[
Du, S. (2024). An evolutionary game-theoretic analysis of cooperation strategy between SMEs and cross-border e-commerce platforms considering the cross-network effect. Kybernetes, 53(5), 1857-1887. https://doi.org/10.1108/k-09-2022-1316
]Search in Google Scholar
[
Fraculj, M., & Lekaj, L. (2021). The Usage of Pop Culture Elements In Marketing Communications. International Journal of Multidisciplinarity in Business and Science, 7(12), 46-52.
]Search in Google Scholar
[
Güth, W., Schmittberger, R., & Schwarze, B. (1982). An experimental analysis of ultimatum bargaining. Journal of Economic Behavior & Organization, 3(4), 367-388. https://doi.org/10.1016/0167-2681(82)90011-7
]Search in Google Scholar
[
Krumrey, K. (2019). Popular Culture and Social Media. U K. Krumrey, Intercultural Communication for the Community College. Open Oregon Educational Resources. https://openoregon.pressbooks.pub/comm115/
]Search in Google Scholar
[
Osborne, M. J., & Rubinstein, A. (1990). Bargaining and Markets. Academic Press.
]Search in Google Scholar
[
Qualman, E. (2012). Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition. John Wiley & Sons Inc.
]Search in Google Scholar
[
Tadelis, S. (2013). Game Theory: An Introduction. Princeton University Press.
]Search in Google Scholar
[
Wan, P., Wang, X., Min, G., Wang, L., Lin, Y., Yu, W., & Wu, X. (2023). Optimal Control for Positive and Negative Information Diffusion Based on Game Theory in Online Social Networks. IEEE Transactions on Network Science and Engineering, 10(1), 426 - 440. https://doi.org/10.1109/tnse.2022.3211988
]Search in Google Scholar
[
Wang, Y., Mei, S., & Zhong, W. (2022). Advertising or recommender systems? A game-theoretic analysis of online retailer platforms’ decision-making. Managerial and Decision Economics, 43(6), 2119–2132. https://doi.org/10.1002/mde.3513
]Search in Google Scholar
[
Wu, B., Yuan, T., Qi, Y., & Dong, M. (2021). Public Opinion Dissemination with Incomplete Information on Social Network: A Study Based on the Infectious Diseases Model and Game Theory. Complex System Modeling and Simulation, 1(2), 109-121. https://doi.org/10.23919/csms.2021.0008
]Search in Google Scholar
[
Wu, J., Li, H., Cheng, S., & Lin, Z. (2016). The promising future of healthcare services: When big data analytics meets wearable technology. Information & Management, 53(8), 1020-1033. https://doi.org/10.1016/j.im.2016.07.003
]Search in Google Scholar
