An Extended RFM Model for Customer Behaviour and Demographic Analysis in Retail Industry

Publié en ligne: 21 sept. 2023

Pages: 26 - 53

Reçu: 25 déc. 2022

Accepté: 23 juil. 2023

DOI: https://doi.org/10.2478/bsrj-2023-0002

Mots clés

Customer segmentation, RFMD model, K-Means, One hot encoding, K-Prototypes, Cohort analysis, machine learning

© 2023 Thanh Ho et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.