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Is there a Link between Sustainability, Perception and Buying Decision at the Point of Sale?

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Julia Lamberz
Osnabrück University of Applied Sciences, Faculty of Management, Culture and TechnologyGermany
Thorsten Litfin
Osnabrück University of Applied Sciences, Faculty of Management, Culture and TechnologyGermany
Özlem Teckert
Osnabrück University of Applied Sciences, Faculty of Management, Culture and TechnologyGermany
Gunther Meeh-Bunse
Osnabrück University of Applied Sciences, Faculty of Management, Culture and TechnologyGermany