<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The social and business environments have changed greatly in the last two years, in the conditions of the COVID-19 pandemic and the condition of increased adoption of the digital based activities in the everyday lives of the company. New tools and activities, like “remote working”, “online interaction”, “video conferences” are just some of the new tools that have changed the Business-to-Business (B2B) marketing and buying behaviour landscape and made it jump from the traditional to the current and possibly the future approach. The current paper tracks some of the changes that have occurred in the Business-to-Business marketing environment, while underlining the effects he shift to digital has had on the business consumers and on their buying behaviour, being sustained by several secondary data analyses resulted from current reports, which are the basis for developing successful B2B marketing strategies and tactics.</p>
</abstract>

The social and business environments have changed greatly in the last two years, in the conditions of the COVID-19 pandemic and the condition of increased adoption of the digital based activities in the everyday lives of the company. New tools and activities, like “remote working”, “online interaction”, “video conferences” are just some of the new tools that have changed the Business-to-Business (B2B) marketing and buying behaviour landscape and made it jump from the traditional to the current and possibly the future approach. The current paper tracks some of the changes that have occurred in the Business-to-Business marketing environment, while underlining the effects he shift to digital has had on the business consumers and on their buying behaviour, being sustained by several secondary data analyses resulted from current reports, which are the basis for developing successful B2B marketing strategies and tactics.

Changes in the Buying Behaviour of the Companies within the Context of the Digital Environment

Scientific Bulletin

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The social and business environments have changed greatly in the last two years, in the conditions of the COVID-19 pandemic and the condition of increased...

Changes in the Buying Behaviour of the Companies within the Context of the Digital Environment

Publié en ligne: 30 déc. 2021

Pages: 138 - 147

DOI: https://doi.org/10.2478/bsaft-2021-0016

Mots clés
Business-to-business marketing, buying behaviour, changes, future, online environment

© 2021 Mircea Fuciu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Changes in the Buying Behaviour of the Companies within the Context of the Digital Environment

Publié en ligne: 30 déc. 2021

Pages: 138 - 147

DOI: https://doi.org/10.2478/bsaft-2021-0016

Mots clésBusiness-to-business marketing, buying behaviour, changes, future, online environment

© 2021 Mircea Fuciu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
Business-to-business marketing, buying behaviour, changes, future, online environment