How to Ensure the Development of SMEs in Post-Pandemic Economy? A Start-ups Case Study

After the humanitarian crisis, caused by COVID-19, enterprises have to face a post-pandemic economic crisis. As small and medium-sized enterprises (SMEs) constitute 99% of EU enterprises and create every third workplace (European Parliament, 2021), it is important to monitor their situation not only to survive but also to develop and build strong economies in the future. The aim of this research is to investigate development trends and opportunities in (SMEs’) development, with a special focus on start-ups (STPS) as representative of these. Also, special attention is paid to the concept of sustainable development (SD), which fulfils the UN 2030 Agenda for Sustainable Development Goals (SDGs). The proposed methodology consists of three stages: desk research, in-depth interviews, and primary data analysis, and uses a qualitative method. The article describes the findings of recent Polish studies undertaken to verify and augment earlier pilot research. The novelty of the article is the examination of the dependence between the STPS survival rate and the SD as a measure of SDGs’ fulfilment. The limitation may be the specificity of the pandemic, as well as the study of post-pandemic trends that shows a strictly binding need to have a stable strategy for establishing, managing and developing enterprises and increasing their survival rates.