<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The article shows the way must-see film lists hosted by financial publications positivize, after the 2008 crisis, the message of feature and documentary films representing finance. Here positivization refers to the detouring or softening of the critical edge of the message of a film in the interests of the hosting website and the profession of finance in general. Emphasis falls on financial literacy and on a film’s artistic prestige and entertainment potential. The author argues that positivization is a semantic strategy indicative of a neoliberal business ontology that informs the interpretation of cultural artifacts. It instrumentalizes signification processes in order to foreground exchange value and present film reception as an investment in human capital.</p>
</abstract>

The article shows the way must-see film lists hosted by financial publications positivize, after the 2008 crisis, the message of feature and documentary films representing finance. Here positivization refers to the detouring or softening of the critical edge of the message of a film in the interests of the hosting website and the profession of finance in general. Emphasis falls on financial literacy and on a film’s artistic prestige and entertainment potential. The author argues that positivization is a semantic strategy indicative of a neoliberal business ontology that informs the interpretation of cultural artifacts. It instrumentalizes signification processes in order to foreground exchange value and present film reception as an investment in human capital.

Finance Film on Must-See Lists: A Tale of Positivization

Acta Universitatis Sapientiae, Film and Media Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Finance Film on Must-See Lists: A Tale of Positivization"}

The article shows the way must-see film lists hosted by financial publications positivize, after the 2008 crisis, the message of feature and documentary films...

Finance Film on Must-See Lists: A Tale of Positivization

Publié en ligne: 05 août 2022

Pages: 184 - 199

DOI: https://doi.org/10.2478/ausfm-2022-0008

Mots clés
must-see film lists, finance films, financial blogs, positivization, film reception

© 2022 Constantin Parvulescu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Finance Film on Must-See Lists: A Tale of Positivization

Publié en ligne: 05 août 2022

Pages: 184 - 199

DOI: https://doi.org/10.2478/ausfm-2022-0008

Mots clésmust-see film lists, finance films, financial blogs, positivization, film reception

© 2022 Constantin Parvulescu, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Mots clés
must-see film lists, finance films, financial blogs, positivization, film reception