<abstract xmlns="http://www.w3.org/1999/xhtml"><p>In the area of the financial services, the contracts are not between equal signatories to a treaty. On one side there is a professional financial institution while on the other side there is a client with lack of information and weak ability to enforce interest. The high school student age group is in a rather exposed situation because they have to make very serious financial decisions. As far as Hungary concerned, a negative social mood towards banks is accompanied by poor financial literacy, and therefore, financial institutions have a lot to do in order to gain confidence in the young generation. However, in the long term, a financial institution can only achieve market success if it can integrate moral viewpoints into its corporate policy.</p></abstract>

In the area of the financial services, the contracts are not between equal signatories to a treaty. On one side there is a professional financial institution while on the other side there is a client with lack of information and weak ability to enforce interest. The high school student age group is in a rather exposed situation because they have to make very serious financial decisions. As far as Hungary concerned, a negative social mood towards banks is accompanied by poor financial literacy, and therefore, financial institutions have a lot to do in order to gain confidence in the young generation. However, in the long term, a financial institution can only achieve market success if it can integrate moral viewpoints into its corporate policy.

Moral Organisation: Dream Or Reality

University of West Hungary, Faculty of Economics, Sopron, Hungary

Acta Universitatis Sapientiae, Economics and Business

This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

{"article-title":"Moral Organisation: Dream Or Reality"}

In the area of the financial services, the contracts are not between equal signatories to a treaty. On one side there is a professional financial institution...

Moral Organisation: Dream Or Reality

Publié en ligne: 30 mai 2014

Pages: 69 - 84

DOI: https://doi.org/10.2478/auseb-2014-0005

© 2014

This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.