<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.</p></abstract>

The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after adverse economic events, including global ones. Associated with extravagance, prestige or elitism, luxury is a need that manifests itself at the level of individuals due to the emotional side that these products highlight. In this paper we conducted a study on the purchase of luxury products among consumers of the Mureș county, mainly aiming to identify the importance and characteristics of the consumption of luxury clothing and accessories.

Study on the personal luxury goods market

G.E. Palade University of Medicine, Pharmacy, Science and Technology of Târgu Mureş

Acta Marisiensis. Seria Oeconomica

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Study on the personal luxury goods market"}

The field of luxury has a series of characteristics that allowed a spectacular growth over time, to acquire stability and remarkable recovery power after...

Study on the personal luxury goods market

Publié en ligne: 01 févr. 2020

Pages: 33 - 42

DOI: https://doi.org/10.2478/amso-2020-0011

Mots clés
luxury, luxury products, luxury clothing, consumer behavior, need, marketing

© 2020 Varga Elena-Iulia, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Study on the personal luxury goods market

Publié en ligne: 01 févr. 2020

Pages: 33 - 42

DOI: https://doi.org/10.2478/amso-2020-0011

Mots clésluxury, luxury products, luxury clothing, consumer behavior, need, marketing

© 2020 Varga Elena-Iulia, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Mots clés
luxury, luxury products, luxury clothing, consumer behavior, need, marketing