Application and Development of Traditional Elements in Rural Revitalization Design under New Media Perspective

This paper firstly studies the “three-step” strategy of rural revitalization at this stage and proposes to help consumers recommend suitable rural cultural and creative products through the FMIST model based on the dilemma of the development of cultural and creative products in rural revitalization. Then, it explores the role of traditional culture in the cultural and creative products of rural revitalization, as well as in the planning and architectural layout. Finally, the development status of rural cultural and creative products and architectural planning layout, as well as the association between cultural and creative products and architectural planning layout and influencing factors, are analyzed by entropy value method and grey correlation degree, respectively. The correlation between cultural and creative products and rural revitalization is all higher than 0.55, and the correlation between rural revitalization and cultural and creative products on rural revitalization is high. They can be injected with traditional elements and designed as portable cell phone cases and daily-use mugs, leaving behind traditional cultural elements that belong to the unique characteristics of the countryside.