Identification of Key Factors Influencing Consumer Purchase in Livestreaming Based on Principal Component Analysis and Combination Weighting
Publié en ligne: 25 sept. 2023
Pages: 3191 - 3214
Reçu: 28 juil. 2023
Accepté: 24 août 2023
© 2023 Xiaoping Zhu et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.