Research on loyalty prediction of e-commerce customer based on data mining
Publié en ligne: 05 sept. 2022
Pages: 721 - 732
Reçu: 12 avr. 2022
Accepté: 24 mai 2022
© 2023 Xujie Qin, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Fig. 1
Factors of e-commerce customer churn.Fig. 2
Classification of e-commerce customer loyalty.Fig. 3
Tasks of data mining technology in prediction of e-commerce customer loyalty.Fig. 4
Data mining process of e-commerce platform.Fig. 5
Processing steps of e-commerce customer data.