Multi-level Visual Communication Design Strategies and Practices for Digital Brand Image Construction
19 mars 2025
À propos de cet article
Publié en ligne: 19 mars 2025
Reçu: 03 nov. 2024
Accepté: 04 févr. 2025
DOI: https://doi.org/10.2478/amns-2025-0535
Mots clés
© 2025 Miao Nie, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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The FID of the three models
| Model | FID |
|---|---|
| StarGAN | 120.467 |
| StarGAN v2 | 82.625 |
| SPGAN | 60.241 |
Descriptive statistics and normal test results of product color elements
| Dimension | Item | Mean | Std. Deviation | Skewness | Kurtosis |
|---|---|---|---|---|---|
| Color elements | P101: Reasonable color matching in overall visual sense | 3.89 | 0.819 | -0.134 | -0.673 |
| P102: The overall color collocation is reasonable, have strong appeal. | 4.01 | 0.691 | -0.119 | -0.516 | |
| P103: Beautiful colors and infectious power | 4.08 | 0.817 | -0.746 | 0.912 | |
| Psychological evaluation | P104: Easy to attract visual attention | 4.12 | 0.792 | -0.607 | -0.117 |
| P105: Arouse people’s interest | 3.91 | 0.685 | 0.004 | -0.963 | |
| P106: Conveying information is easy to understand | 3.93 | 0.762 | -0.527 | 0.639 | |
| P107: Impressive packaging brand | 3.93 | 0.832 | -0.512 | 0.622 | |
| P108: Willingness to like and purchase | 4.04 | 0.749 | -0.117 | -0.642 | |
| Brand evaluation | P109: The packaging has prominent brand features | 4.13 | 0.837 | -0.634 | 0.947 |
| P110: The packaging is beneficial for shaping the brand image | 4.16 | 0.885 | -0.583 | -0.359 |
Descriptive statistics and normal test results of visual layout elements effect
| Dimension | Item | Mean | Std. Deviation | Skewness | Kurtosis |
|---|---|---|---|---|---|
| Visual layout elements | P301: The visual layout is reasonably matched overall | 3.91 | 0.682 | -0.245 | 0.033 |
| P302: Visual layout helps with content understanding | 3.96 | 0.749 | 0.072 | -1.005 | |
| P303: The visual layout is unforgettable | 4.10 | 0.755 | -0.744 | 0.933 | |
| Psychological evaluation | P304: Easy to attract visual attention | 4.12 | 0.652 | -0.282 | -0.171 |
| P305: Arouse people’s interest | 4.01 | 0.771 | -0.467 | 0.525 | |
| P306: Conveying information is easy to understand | 4.07 | 0.639 | -0.251 | -0.425 | |
| P307: Impressive packaging brand | 4.14 | 0.662 | -0.283 | 0.187 | |
| P308: Willingness to like and purchase | 4.16 | 0.706 | -0.137 | -0.763 | |
| Brand evaluation | P309: The packaging has prominent brand features | 4.11 | 0.706 | -0.085 | -0.525 |
| P310: The packaging is beneficial for shaping the brand image | 4.02 | 0.667 | -0.259 | -0.634 |