Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis based SWOT analysis. International journal of information management, 44, 194-203.Search in Google Scholar
Benzaghta, M. A., Elwalda, A., Mousa, M. M., Erkan, I., & Rahman, M. (2021). SWOT analysis applications: An integrative literature review. Journal of Global Business Insights, 6(1), 54-72.Search in Google Scholar
Hongfei, Y. (2017). National report on e-commerce development in China. Inclusive and Sustainable Industrial Development Working Paper Series WP17, 6.Search in Google Scholar
Gupta, A. (2014). E-Commerce: Role of E-Commerce in today’s business. International Journal of Computing and Corporate Research, 4(1), 1-8.Search in Google Scholar
Taher, G. (2021). E-commerce: advantages and limitations. International Journal of Academic Research in Accounting Finance and Management Sciences, 11(1), 153-165.Search in Google Scholar
Cheng, K. (2022). Research on Enterprise Digital Precision Marketing Strategy Based on Big Data. Mathematical Problems in Engineering, 2022.Search in Google Scholar
Zhang, M. (2023). Consumer behavior analysis based on Internet of Things platform and the development of precision marketing strategy for fresh food e-commerce. PeerJ Computer Science, 9, e1531.Search in Google Scholar
Gao, Z. (2022). Precision marketing mode of agricultural products e-commerce based on KNN algorithm. In Innovative Computing: Proceedings of the 4th International Conference on Innovative Computing (IC 2021) (pp. 1151-1158). Springer Singapore.Search in Google Scholar
Chen, L. (2022, March). Research on Quanzhou E-commerce Enterprise Network Marketing Strategy Based on Big Data Precision Marketing. In 7th International Conference on Economy, Management, Law and Education (EMLE 2021) (pp. 20-23). Atlantis Press.Search in Google Scholar
Yin, S., & Pan, H. (2020). Application of big data to precision marketing in B2C E-commerce. In Big Data Analytics for Cyber-Physical System in Smart City: BDCPS 2019, 28-29 December 2019, Shenyang, China (pp. 731-738). Springer Singapore.Search in Google Scholar
Sanjaya, F. I., & Kalifia, A. D. (2023). Precision Marketing Model using Decision Tree on e-Commerce Case Study Orebae. com. Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), 7(5), 1033-1039.Search in Google Scholar
Xu, G., & Chen, Q. (2020). On the application of large data technology in B2C E-commerce precision marketing mode. In Big Data Analytics for Cyber-Physical System in Smart City: BDCPS 2019, 28-29 December 2019, Shenyang, China (pp. 1197-1203). Springer Singapore.Search in Google Scholar
Huang, Y. (2021, March). Research on e-commerce precision marketing strategy based on big data technology. In 2021 2nd International Conference on E-Commerce and Internet Technology (ECIT) (pp. 87-90). IEEE.Search in Google Scholar
Zhang, D., & Huang, M. (2022). A Precision Marketing Strategy of e‐Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data. Mathematical Problems in Engineering, 2022(1), 8580561.Search in Google Scholar
Jun, W., Li, S., Yanzhou, Y., Gonzalezc, E. D. S., Weiyi, H., Litao, S., & Zhang, Y. (2021). Evaluation of precision marketing effectiveness of community e-commerce–An AISAS based model. Sustainable Operations and Computers, 2, 200-205.Search in Google Scholar
Guo, S., & Zhai, R. (2022). E-commerce precision marketing and consumer behavior models based on IoT clustering algorithm. Journal of Cases on Information Technology (JCIT), 24(5), 1-21.Search in Google Scholar
Lu, W. (2021, December). Research on precision marketing strategies of e-commerce under big data environment. In Second International Conference on Industrial IoT, Big Data, and Supply Chain (Vol. 12128, pp. 221-225). SPIE.Search in Google Scholar
Yang, B., & Li, J. (2022). Precise Marketing Strategy Optimization of E‐Commerce Platform Based on KNN Clustering. Journal of Mathematics, 2022(1), 7957509.Search in Google Scholar
Lin, J. (2020). The E-commerce Precision Marketing Strategy in Big Data Environment. In Cyber Security Intelligence and Analytics: Proceedings of the 2020 International Conference on Cyber Security Intelligence and Analytics (CSIA 2020), Volume 2 (pp. 361-366). Springer International Publishing.Search in Google Scholar
Aravindhan, G., Vemuri, V. P., Singh, N. R. A., Jain, A., Kancherla, D. B., & Kanakamma, T. (2023). Precision marketing strategy for E-commerce by using artificial intelligence technology. Journal of Informatics Education and Research, 3(2).Search in Google Scholar
Saluja, A., Soth, R. K. D., Pawar, B. R., Pasunoori, V., Mungi, A., & Faldu, R. (2023). Precision Marketing Strategy for E-Commerce By Using Big Data Technology. Journal of Informatics Education and Research, 3(2).Search in Google Scholar
Giacomo Pagot & Nicola Andrighetto. (2024). Fuel for collective action: A SWOT analysis to identify social barriers and drivers for a local woody biomass supply chain in an Italian alpine valley. Heliyon(19),e38170-e38170.Search in Google Scholar
Teresa Madureira,Fernando Nunes,Fernando Mata & Manuela Vaz Velho. (2024). A SWOT Analysis of Organizations in the Agri-Food Chain Sector from the Northern Region of Portugal Using the PESTEL and MEETHS Frameworks. Agriculture(9),1554-1554.Search in Google Scholar
Guorui Wang. (2024). Research on the Application of KNN Algorithm Incorporating Gaussian Functions in Precision Marketing Classification of E-commerce Platforms. Applied Mathematics and Nonlinear Sciences(1).Search in Google Scholar
Shaobin Dong,Aihua Li & Decai Kong. (2024). Research on the classification and application of precision marketing based on big data e-commerce platforms. Applied Mathematics and Nonlinear Sciences(1).Search in Google Scholar
