Research on Service Quality Improvement Strategies of Rural Tourism

[1] Fuzhan, X. (2021). The theory and practice of completing a moderately prosperous society in all respects. Social Sciences in China, 42(3), 4-23. Search in Google Scholar

[2] Xiaoshan, Z. (2020). Building a Moderately Prosperous Society in All Respects-Revitalizing the Countryside. China Economist, 15(1), 26-47. Search in Google Scholar

[3] Nolan, P. (2017). China’s Rural Areas: Building a Moderately Prosperous Society. Routledge. Search in Google Scholar

[4] Rosalina, P. D., Dupre, K., & Wang, Y. (2021). Rural tourism: A systematic literature review on definitions and challenges. Journal of Hospitality and Tourism Management, 47, 134-149. Search in Google Scholar

[5] Yang, J., Yang, R., Chen, M. H., Su, C. H. J., Zhi, Y., & **, J. (2021). Effects of rural revitalization on rural tourism. Journal of Hospitality and Tourism Management, 47, 35-45. Search in Google Scholar

[6] Mansor, N. A., Rusli, S. A., Abd Razak, N. F., Ibrahim, M., Simpong, D. B., Othman, N. A., & Ridzuan, N. A. (2021). Over-development in rural tourism: Tourism impact, local community satisfaction and dissatisfaction. Rigeo, 11(10). Search in Google Scholar

[7] Pujiastuti, E. E., Nimran, U., Suharyono, S., & Kusumawati, A. (2017). The antecedents of behavioral intention regarding rural tourism destination. Asia Pacific Journal of Tourism Research, 22(11), 1169-1181. Search in Google Scholar

[8] Liu, C., Dou, X., Li, J., & Cai, L. A. (2020). Analyzing government role in rural tourism development: An empirical investigation from China. Journal of Rural Studies, 79, 177-188. Search in Google Scholar

[9] Martínez, J. M. G., Martín, J. M. M., Fernández, J. A. S., & Mogorrón-Guerrero, H. (2019). An analysis of the stability of rural tourism as a desired condition for sustainable tourism. Journal of Business Research, 100, 165-174. Search in Google Scholar

[10] Kumar, S., & Shekhar. (2020). Technology and innovation: Changing concept of rural tourism–A systematic review. Open Geosciences, 12(1), 737-752. Search in Google Scholar

[11] Gao, J., & Wu, B. (2017). Revitalizing traditional villages through rural tourism: A case study of Yuanjia Village, Shaanxi Province, China. Tourism management, 63, 223-233. Search in Google Scholar

[12] Andayani, S. A., Umyati, S., Dani, U., & Turnip, A. (2021, April). Service quality and interest impact on satisfaction and loyalty of agro tourism visitors. In IOP Conference Series: Earth and Environmental Science (Vol. 748, No. 1, p. 012041). IOP Publishing. Search in Google Scholar

[13] Khartishvili, L., Muhar, A., Dax, T., & Khelashvili, I. (2019). Rural tourism in Georgia in transition: Challenges for regional sustainability. Sustainability, 11(2), 410. Search in Google Scholar

[14] Manaf, A., Purbasari, N., Damayanti, M., Aprilia, N., & Astuti, W. (2018). Community-based rural tourism in inter-organizational collaboration: How does it work sustainably? Lessons learned from Nglanggeran Tourism Village, Gunungkidul Regency, Yogyakarta, Indonesia. Sustainability, 10(7), 2142. Search in Google Scholar

[15] Park, J., & Jeong, E. (2019). Service quality in tourism: A systematic literature review and keyword network analysis. Sustainability, 11(13), 3665. Search in Google Scholar

[16] Mura, L., & Ključnikov, A. (2018). Small businesses in rural tourism and agro tourism: Study from Slovakia. Economics & Sociology, 11(3), 286-300. Search in Google Scholar

[17] McGehee, N. G., Knollenberg, W., & Komorowski, A. (2018). The central role of leadership in rural tourism development: A theoretical framework and case studies. In Rural tourism (pp. 145-165). Routledge. Search in Google Scholar

[18] Zhang, J., & Ma, X. F. (2021). Spatial differentiation and influencing factors of rural tourism destination in Hunan province: A case study of five-star rural tourism areas. Journal of Natural Resources, 36(4), 879-892. Search in Google Scholar

[19] Villanueva-Álvaro, J. J., Mondéjar-Jiménez, J., & Sáez-Martínez, F. J. (2017). Rural tourism: Development, management and sustainability in rural establishments. Sustainability, 9(5), 818. Search in Google Scholar

[20] Gica, O. A., Coros, M. M., Moisescu, O. I., & Yallop, A. C. (2021). Transformative rural tourism strategies as tools for sustainable development in Transylvania, Romania: a case study of Sâncraiu. Worldwide Hospitality and Tourism Themes, 13(1), 124-138. Search in Google Scholar

[21] Rahmawati, N., Permadi, L. A., & Rinuastuti, B. H. (2021). The influence OF attraction, location, and service quality ON revisit intention to sesaot rural tourism. Jurnal Magister Manajemen Unram Vol, 10(1a). Search in Google Scholar

[22] Chin, C. H., Law, F. Y., Lo, M. C., & Ramayah, T. (2018). The impact of accessibility quality and accommodation quality on tourists’ satisfaction and revisit intention to rural tourism destination in Sarawak: the moderating role of local communities’ attitude. Global Business and Management Research, 10(2), 115-127. Search in Google Scholar

[23] Wu, H. C., Cheng, C. C., & Ai, C. H. (2017). A study of experiential quality, equity, happiness, rural image, experiential satisfaction, and behavioral intentions for the rural tourism industry in China. International Journal of Hospitality & Tourism Administration, 18(4), 393-428. Search in Google Scholar

[24] Idziak, W., Majewski, J., & Zmyślony, P. (2018). Community participation in sustainable rural tourism experience creation: A long-term appraisal and lessons from a thematic villages project in Poland. In Rural Tourism (pp. 209-230). Routledge. Search in Google Scholar

[25] Valdés, L., Ballina, F. J., & Del Valle, E. (2021). Quality marks as an economic consolidation factor for rural tourism. Cuadernos de Gestión, 21(1), 93-101. Search in Google Scholar

[26] Chi, X., & Han, H. (2021). Emerging rural tourism in China’s current tourism industry and tourist behaviors: The case of Anji County. Journal of Travel & Tourism Marketing, 38(1), 58-74. Search in Google Scholar

[27] Zhao, Y., Zhan, Q., Du, G., & Wei, Y. (2024). The effects of involvement, authenticity, and destination image on tourist satisfaction in the context of Chinese ancient village tourism. Journal of Hospitality and Tourism Management, 60, 51-62. Search in Google Scholar

[28] Wiranatha, A.S., Suryawardani, I.G.A.O., Purbanto, I.G.R., Yudiastina, I.G.B.A., & Bantacut, T. (2024). A Conceptual Model of Rural Tourism in Bali to Build Up Global Competitiveness. Systems,12(7), 245-245. Search in Google Scholar

[29] Bhojak, N.P., Modi, A., & Momin, M. (2024). SERVQUAL model with extended variables of safety awareness and energy conservation: impact on consumer satisfaction with mediating and moderating effect. International Journal of Energy Sector Management, 18(4), 857-872. Search in Google Scholar