Appreciation and Dissemination of Chinese Paintings from a Cross-cultural Perspective Based on Information Diffusion Modeling

With a long history, profound cultural deposits, and diversified art types, Chinese painting is both an important part of traditional Chinese culture and a typical representative of traditional oriental art and culture. This article starts with the spirit of Chinese painting and aesthetic appreciation and then explores the significance of Chinese painting’s foreign dissemination and dissemination path. For the appreciation of Chinese paintings, the article designs an index system for assessing the appreciation ability of Chinese paintings, solves the weights of the indexes by using the optimal assignment method of distance estimation, and constructs a model for assessing the appreciation ability of Chinese paintings by combining with the cloud model. The Hidden Markov Model is used to establish an information diffusion model for Chinese painting dissemination, and the parameters of the model are estimated using the Great Likelihood Method. The quantitative analyses of Chinese painting appreciation ability, information diffusion effect, and satisfaction with communication effect were carried out with students from University S as the research subjects. The main factor of Chinese painting appreciation ability is emotional ability, which has a weight share of 26.74%. The comprehensive assessment cloud eigenvalue is (3.4714, 0.1462, 0.0348), which shows that the appreciation ability is good. When the state transfer probability is raised from 0.3 to 0.9, the increase in the number of Chinese painting communication nodes in 25s is 93.59%, and the satisfaction index of the audience for the communication effect of Chinese painting is 3.899. Combining with the information diffusion model, we can understand the change of communication nodes in Chinese paintings, which can provide a guide to enhance the communication effect of Chinese paintings.