Research on the integration of university social practice and rural revitalization strategy in the era of Internet plus

In this paper, we first constructed the social practice parenting path of rural revitalization in colleges and universities and formulated the integration strategy of social practice and rural revitalization in colleges and universities. Then, a ridge regression analysis model was constructed, and the parameters of the model were estimated. Then, based on the regression analysis model, the overall willingness of college students to participate in rural social practice was explored, and the factors affecting college students’ participation in rural social practice were analyzed in terms of rural pull, push, and individual factors. Finally, the evaluation system for the implementation effect of the rural revitalization strategy was constructed using the hierarchical analysis method, and people’s satisfaction with the implementation effect was analyzed. The mean score of college students’ willingness to serve the countryside is 3.33, and the strength of the local government’s publicity of employment policies and the perception of the status of rural work has a significant impact on students’ willingness to practice, with Sig values of 0.012 and 0.013, respectively. The overall effect of the implementation effect of the strategy is better, and the satisfaction degree is 3.105. This study analyzes the main influencing factors of college students’ participation in rural social practice, and provides an insightful and useful tool for contributing to the long-term participation in rural revitalization of college students’ volunteering. Long-term participation in rural revitalization provides corresponding ideas.