Model Construction and Path Exploration of Integrating Traditional Culture into College English Teaching in the New Media Era

Based on the current situation of English teaching in colleges and universities, this paper proposes a path for the integration of traditional Chinese culture into English teaching in colleges and universities, which mainly covers teaching content, information technology, and practical activities combined with the principle of deep integration. In order to explore the desirability of the path of integrating traditional culture into English teaching in colleges and universities, a structural equation model oriented to the integration of traditional culture into English teaching is constructed, the latent and explicit variables of the model are defined, and set, and an example analysis of the integration of traditional culture into English teaching in colleges and universities under the perspective of new media is carried out by combining the data of the study. After analysis, it can be obtained that the evaluation indexes of the fit of the structural equation model are 1.728, 0.048, 0.884, 0.896, and 0.697, respectively. Moreover, the experimental group and the control group are significantly different in the aspects of accuracy (P=0.0292<0.05), fluency (P=0.0314<0.05), and logic (P=0.0253<0.05). And there is no significant difference in flexibility (P=0.612<0.05). This study can not only help students to have a more in-depth understanding of traditional Chinese culture but also cultivate their hands-on practice and thinking ability so that English knowledge can be put into practice.