Model Construction and Implementation Strategies of Civic Education in Colleges and Universities under the Influence of Social Media

The rapid development of social media and information dissemination has profoundly affected the ideology and value orientation of college students and put forward new challenges and requirements for ideological education work in colleges and universities. This paper takes the characteristics of social media as an orientation, studies the problems of ideological education in colleges and universities, and carries out a SWOT analysis of ideological education under the influence of social media. Based on social media, we constructed a complex network, gave a measure of its network topological characteristics, and then combined it with the classical information dissemination model to establish a SEIR information dissemination model of Civic and Political Education in colleges under the influence of social media. Taking the “Tang Palace Night Banquet” in Province H and the Civic and Political Education Skills Competition in University H as research objects, we analyzed the characteristics of the social network of Civic and Political Education information and verified the explanatory ability of the SEIR model in the dissemination of Civic and Political Education information in colleges and universities. People’s Daily has the highest incidence value and middle centrality of 63 and 72 in social media networks, and its middle centrality is 28.57% higher than that of Henan Satellite TV. The SEIR model tends to stabilize on the 180th day of the evolution, when the refusers of the dissemination of information on civic and political education are 700, and the disseminators are 300. Social media can expand the content of Civic Education in colleges and universities, combined with diverse star network nodes, can enhance the ability of Civic Education in colleges and universities, and improve the level of students’ Civic Education.