<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Along with the arrival of the digital era, promoting the high-quality development of rural tourism with a digital economy has become a new driving force and goal. This study examines the mechanism of digital technology to promote the high-quality development of rural tourism based on the perspective of stakeholders in rural tourism development. After selecting the evaluation indexes of digital technology to promote the high-quality development of rural tourism, the weights of the indexes are determined, and the level of digital technology to promote the high-quality development of rural tourism is measured by using the fuzzy comprehensive evaluation method in a rural tourism site as an example. The driving force factors of digital technology to promote the high-quality development of rural tourism are selected from both internal and external dimensions, and the driving force of digital technology to promote the high-quality development of rural tourism is analyzed by using geographic detectors for divergence and factor detection and interaction detection. The results can be obtained that the overall development of the sample rural tourism sites is located between average and better, with a comprehensive score of 6.842, especially in its cultural digitization and environmental monitoring digitization, with scores greater than 6. Digital technology to promote the high-quality development of rural tourism is subject to the joint effect of a variety of factors. The number of Internet broadband access ports is the core factor, and the factor contribution rates are all above 0.8. The research on effects and driving forces in this paper is of great significance in achieving high-quality development of rural tourism.</p>
</abstract>

Along with the arrival of the digital era, promoting the high-quality development of rural tourism with a digital economy has become a new driving force and goal. This study examines the mechanism of digital technology to promote the high-quality development of rural tourism based on the perspective of stakeholders in rural tourism development. After selecting the evaluation indexes of digital technology to promote the high-quality development of rural tourism, the weights of the indexes are determined, and the level of digital technology to promote the high-quality development of rural tourism is measured by using the fuzzy comprehensive evaluation method in a rural tourism site as an example. The driving force factors of digital technology to promote the high-quality development of rural tourism are selected from both internal and external dimensions, and the driving force of digital technology to promote the high-quality development of rural tourism is analyzed by using geographic detectors for divergence and factor detection and interaction detection. The results can be obtained that the overall development of the sample rural tourism sites is located between average and better, with a comprehensive score of 6.842, especially in its cultural digitization and environmental monitoring digitization, with scores greater than 6. Digital technology to promote the high-quality development of rural tourism is subject to the joint effect of a variety of factors. The number of Internet broadband access ports is the core factor, and the factor contribution rates are all above 0.8. The research on effects and driving forces in this paper is of great significance in achieving high-quality development of rural tourism.

Research on the mechanism of digital technology to promote the high-quality development of rural tourism

Zhejiang Yuexiu University of Foreign Languages

Applied Mathematics and Nonlinear Sciences

This work is licensed under the Creative Commons Attribution 4.0 International License.

Along with the arrival of the digital era, promoting the high-quality development of rural tourism with a digital economy has become a new driving force and...

Research on the mechanism of digital technology to promote the high-quality development of rural tourism

Publié en ligne: 05 juil. 2024

Pages: -

Reçu: 17 févr. 2024

Accepté: 17 mai 2024

DOI: https://doi.org/10.2478/amns-2024-1699

Mots clés
Fuzzy comprehensive evaluation, High-quality development level, Driving force factor, Detector, Digital technology, Rural tourism

© 2024 Linqiang Xu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Research on the mechanism of digital technology to promote the high-quality development of rural tourism

Publié en ligne: 05 juil. 2024

Pages: -

Reçu: 17 févr. 2024

Accepté: 17 mai 2024

DOI: https://doi.org/10.2478/amns-2024-1699

Mots clésFuzzy comprehensive evaluation, High-quality development level, Driving force factor, Detector, Digital technology, Rural tourism

© 2024 Linqiang Xu et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Mots clés
Fuzzy comprehensive evaluation, High-quality development level, Driving force factor, Detector, Digital technology, Rural tourism