Digital Enabling Rural Revitalization: An Innovative Study of Intangible Cultural Heritage in Animation-based Inheritance and Dissemination

With the development of digital technology, the animation of intangible cultural heritage provides a new form of cultural carrier for its transmission and dissemination. The innovative use of animation in intangible cultural heritage is examined in this thesis through the lens of digital empowerment for rural revitalization. After selecting indicators for animating intangible cultural heritage, a questionnaire was designed. Data was collected based on the Kano model to study the audience demand for animating intangible cultural heritage. Then determine the variables affecting the animation of non-heritage culture, construct the structural equation model, validate the model after correlation analysis, and explore the influencing factors of the dissemination of non-heritage culture animation. Finally, user needs are divided into four different attributes, of which animation action design (0.8265) and scene props design (0.7817) have the greatest impact on user satisfaction. In contrast, animation art style design (-0.7483) and folklore (-0.7175) have the greatest impact on user dissatisfaction. Except for cultural context and perceived pleasure, animation information quality, and perceived usefulness, the hypotheses of this paper are all verified (p less than 0.05), and audience satisfaction has the greatest influence on communication behavior among the perceived factors. This paper discusses the animation-based transmission and dissemination of intangible cultural heritage, which has a positive significance in promoting the protection and transmission of intangible cultural heritage.