Analysis of the Importance of Ceramic English to the Communication of Ceramic Culture to Foreign Countries

With the continuous improvement of China’s international status, the status of Chinese culture in global communication is also gradually apparent; ceramic culture as an important component of Chinese traditional culture in the foreign exchange and dissemination of value can not be ignored. The purpose of this study is to evaluate the status and impact of ceramic English on the external communication of ceramic culture. First, we analyze the characteristics and importance of ceramic English. Then, we construct a mechanism model for ceramic English and ceramic culture communication by combining the relationship between ceramic English and ceramic culture communication. Then, through the analysis of the communication path of ceramic culture, we explore the development direction in the communication of ceramic culture in foreign exchange, construct the audience model of ceramic culture based on cognitive behavior, and quantify the importance of ceramic English to the communication of ceramic culture in foreign exchange by combining with the statistical analysis method. The investigation and analysis have revealed that the comprehensive scores of the five samples are above 4 points, and the ceramic products are all at an excellent level. The effectiveness of ceramic English and the perfection of ceramic English have the highest standard coefficients of 0.224 and 0.231, respectively, and the p-value is 0.001. In the external communication of ceramic culture, the effectiveness and perfection of ceramic English have the greatest influence, and ceramic English has a pivotal position in the external communication of ceramic culture, which also proves that improving the development of the ceramic English level can effectively promote the development of ceramic culture. It also proves that improving the development of ceramic English can effectively promote the level of foreign exchange and dissemination of ceramic culture.