Assessment of Awareness of Consumer Rights on The Example of the Karkonosze Region

The aim of the article was to assess the awareness of consumer rights on the example of the residents of the Karkonosze district. The main goal was deagglomerated into specific goals, which are assessment of consumers' knowledge of the law and their skillful use, assessment of sellers’ knowledge of the law, determining the frequency and specificity of problems with which consumers contact the Consumer Rights Adviser of the Region.

The main research hypothesis was that consumerism is one of the newest trends in consumption, and in the Karkonosze region, awareness of consumer rights is at a subjectively average level.

The analysis of research, which included a survey among the residents of the Karkonosze district, interviews with sellers and the Consumer Rights Adviser of the Region, and an analysis of secondary research, confirmed the hypothesis. The research also showed that the majority of respondents maintain a neutral attitude towards legal regulations, but they know how to use them correctly and are able to propose necessary changes.