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Figure 1.

The location of the megaproject of the International Conference Center of Isfahan metropolis
The location of the megaproject of the International Conference Center of Isfahan metropolis

Figure 2.

The external and internal view of the megaproject of the International Conference Center of Isfahan metropolis [3]
The external and internal view of the megaproject of the International Conference Center of Isfahan metropolis [3]

The research conceptual framework

Aspect Component Measure
Physical Function The status of the project area to its performance
Match the number of parking lots with the complex capacity
The status of services required according to the project purpose
Future development capability as needed
The view from the outside
The inner axis view status
The status of the project’s facade to the background
Route access from the entrance to the main hall
The status of the project’s green space to the total area of the project
The status of the project’s furniture
Safety The materials’ resistance to fire
The building resistance to earthquake
Location The distance from the project to the airport
The status of the route access of the project
The slope and topography status
The distance from the project to the city center
Social - The effect of the project on the development of surrounding neighborhoods
The effect of the project on the fixation of surrounding villages and neighborhoods
The effect of the project on the price of the surrounding neighborhoods
The inclusiveness of the conference hall
The project effect on introducing the Iranian Islamic culture to other nations
Economic and managerial - Matching the cost with the efficiency (budget)
Employment rate
The revnue to the cost
Tourist attraction to the specified goals
The achieved goals to the time specified
Environmental The program should be leading in the environmental design and energy. The status of construction location to the environmentWater consumption rateEnergy consumption rateThe rate of using environmentally friendly materialsThe quality of indoor spaces in terms of energy consumption inventions and innovations in terms of energy consumption

Assess physical aspect

Aspect Component Measure Description Fig. Score
Physical Function The status of the project area to its performance The project’s size is about 70 hectares compared to Edinburgh conference hall (1850 m), London ExCeL Hall (10 hectares), and the Hall of the Leaders Summit of Islamic Countries (2.5 hectares), but because it provides other services such as VIP homes it is suitable. 4
Match the number of parking lots with the complex capacity The project consists of two parking lots: a 9500 m2 parking lot with a capacity of 212 cars and a back door entrance to the main hall with an area of 3250 square meters and a parking lot of 19,000 square meters with a capacity of 560 cars 5
The status of services required according to the project purpose Inter complex uses in the three main zones of International Conference Center, VIP homes’ site, commercial and hotel complexes, with public spaces for facilities and services, main passages’ network and tree planting 5
Future development capability as needed The site intended for this project from the north is confined to the Shahid Keshvari township, from the east to the highway, from the south and west to the military lands, but it should be considered that the land area considered is 70 hectares which is about 7 times of London hall and no development is required. 5
View and landscape External view status Limited external view of the project from Abshar St. by Shahid Keshvari buildings 2
Intra-axis view status View axis imbalance from the inside of the site from part 1 by commercial buildings 2
The view of the project to the background Non-index of the project’s view due to the same color of the bachground 2
The status of the route from the entrance to the main hall Considering 3 routes for the lecturer, reporter and spectator 5
The status of green space to the project’s total area Considering 17.7 ha for green space about 28% of the project’s total area 5
Safety The status of the project’s furniture Considering proper furniture for all parts of the main hall, reception hall and etc. 5
Materials’ resistance to fire Using GFRC panels for the main façade materials with high resistance to fire 5
The building resistance to earthquake Design and engineering of the complex in a way as resistant to earthquake 5
The distance from the project to the airport 30 min 5
Location Access to the main route The project’s entracne and exit from Abshar St. to Isfahan east highway 5
The status of the slope and topography About 2% to south and southwest - 5
The distance from the project to the city center 30 min 5

Assess the environmental aspect

Aspect Component Measure Description Score
Environmental The program should be leading in the environmental design and energy The status of construction location to the environment There is no pollutants inside the project and the pollution of construction activities during the implementation of the project has been carefully controlled and kept low.The services required, such as a bank, commercial complex, green area and fire station are predicted within the project, and there are health care services needed is in the village Ashkovand.The project has direct access to the highway (Shahid Keshvari Freeway, Fourth Ring, Third Ring), and the proposed subway line of Sepahanshahr runs through the fruit and vegetable fields adjacent to the project. But inside the project, no bike line and station has been seen.The project light system is quite intelligent and capable of adjusting any amount of light and to provide energy from the sun’s energy has been used.Vegetation has been seen in the complex, but there is no green space on the roof. 5
Water consumption rate The project foresees the use of groundwater resources and rainfall for irrigation of green space.A system for purifying sewage and turning it into 98% drinkable water for irrigation of green spaces.The area irrigation is completely intelligent and using drip irrigation network for green spaces. 5
Energy consumption rate chiller and air-conditioning unit for air transfer from the outside to the building and the ventilation system inside the buildingUse BMS intelligent system and minimize power consumptionThe central engine room system and not using clean energy in providing hot water 100 kilowatt solar power plant 5
The rate of using environmentally friendly materials Not using recycled materials systems anti-moisture and anti-fire walls, zipper panel ceiling cover and acoustic insulation in cinema for sound Wooden materials used only for interior decoration 3
The quality of indoor spaces in terms of energy consumption Intelligent control system smoke channels in the wind direction and its intelligent control 5
Inventions and innovations in terms of energy consumption Landscaping of green space and plant in the environment 2

The general criteria of the evaluation [6-13]

Edinburgh Conference Hall London Convention Center for International Conference and Convention Center for International Conference of the Islamic Republic of Iran
Geographical location

Edinburgh (the capital of Scotland)

6 miles from downtown adjoining Heriot-Watt University

London (the capital of England)

Royal Pier of Royal Victoria

Tehran (capital of Iran)

Northern side of the Tehran International Fair located on Chamran highway

The building purpose

Holding international conferences

Holding academic meetings

Holding educational and trade shows

Holding special celebrations

Create sustainable revenues for Edinburgh

Economic efficiency of Victoria’s Dock closed with landscape and special weather

Holding the Islamic Summit in 1997

Attract tourists from Islamic countries

Internal features

Start of the project: 1993

Completion of the project and operation: 1995

Area: 20,000 square feet (about 1850 square meters)

Conference halls: 24

The area of the large hall is 7340 square feet

The area of the small hall is 5446 square feet

Free parking 2000 sq ft

A restaurant and dining room

Area: 10 hectares

Launching its development plan in 2010

Area: 24,500 square meters

The roof of the hall is very interesting and made of glass and aluminum

Total capacity of the main hall: 1,800 persons, two conference halls’ capacity of 300 square meters: 500 persons, two u-shaped conference halls’ capacity of 300 square meters: 360 persons

Two special halls for the heads of state with a total area of 400 square meters,

Four conference halls with a total area of 300 square meters with wide screen (video)

Its interior design includes gilding, plastering, rafting, and simple niche inspired by the ancient Iranian traditional architecture decorated with handicrafts.

Earthquake resistance of 9 Richter

External features

Distance to airport: 3 miles

Access to vehicles: train, bus, and taxi, the allocation of a space of 1000 square meters from the exhibition space to 600 representative offices as revenue for the hall management

Economic interest over the next 21 years, about € 500 million

Inclusive (several users, private and public events including exhibitions, conferences, concerts, wedding, religious and sports ceremonies since its opening in 2000)

Branding (host of important events and exhibitions, including the 2009 summit)

Awarded the Superbrand Business Award in 2011

Access to Chamran highways and public transportation lines

Beauty at night like a mountain of light

Simplicity in the design of the facade (facade of the brick) and avoiding any symbolism

Areas with an area of about 100,000 square meters. The dome is a cone with a metal structure and the roof is sandwich panel and its height from the bottom is 36 meters.

Fig.

The use and activities of the site of the International Conference Center of Isfahan metropolis and assigned levels [3]

Zone Use Occupancy level (m2) Land area (m2) The plan site of the International Conference Center
1 International Conference Center (including the main hall, multi-purpose hall, cinema, hall, plaza) 49000 118000
2 The site of the VIP villas 3200 89000
3 Commercial, office and hotel complex 48000 137000
Facilities and Services 4500 11000
The main passages network and parking 94000 94000
Landscaping and tree planting 177000
Total 198700 627000

Assess the economic and managerial aspect

Aspect Component Measure Description Score
Economic and managerial - Cost matching rate to efficiency (budget) The total contractual amount considered for the project was 306 milliard toman, of which only 20 milliard was provided by the government. And the rest (286 milliard) will be provided by the municipality, which is equal to 53% of the budget of 2011 of the municipality of Isfahan. With these interpretations, if the municipality does not allocate half of its budget to any other part of the city in 2011, the project will be completed, indicating the ineffectiveness of the cost. 1
Employment rate With the implementation of the project by 34 contractors, employment has been created for thousands directly or indirectly, also by the operation of the project regarding creating a commercial part in the project the employment will be created for thousands directly or indirectly. But it should be kept in mind that by setting up the commercial part, the business of the neighborhoods will reduce and cause the emigration of the people. 3
The amount of money earned to the cost The project has three parts of the conference hall, commercial complexes and VIP homes, the project revenue is by renting conference halls for meetings, ceremonies and celebrations, as well as building commercial complexes and rental houses. 4
The tourist attraction rate to the goal specified Given that the project changed from national to provincial, ambassadors from other countries did not enter this hall and did not realize the tourist’s attraction as intended in the project’s objectives. 2
The extent to which goals are achieved to the time specified The project implementation time was at the end of 2010 and it was planned to open the project by the end of 2012, but given that government credits were not provided on time and the project changed from a national project to an international project until 2016 about 68% of the project has been completed, and the project is expected to be operational in the summer of 2017. 1

Five-option Likert scale

Score 1 2 3 4 5
Meaning Highly improper Improper Moderate Proper Highly proper

Assess the social aspect

Aspect Component Measure Description Score
Social - The project’s effect on the development of surrounding neighborhoods The implementation of the project has resulted in the creation of one of the traffic circles of the fourth traffic ring as well as the extension of the eastern highway of Isfahan to this area. 5
The effect of the project on the fixation of the population of the surrounding villages and neighborhoods According to interviews with real estate consultants in each neighborhood, the implementation of the project has led to a steady increase in the citizens’ tendency to settle and invest in this area, and the population of neighborhoods of Radan and Ashkavand (preventing migration) but not affecting other neighborhoods. But it should be taken into account that the change in the plan from the national to the provincial has also led to a reduction in the immigration of neighborhoods. 3
The effect of the project on the price of neighborhoods With the construction of the project in Isfahan, especially the south-east of the city, in terms of urban development, since the time of presenting the plot, significant effects have been found in terms of increased property price. 4
The inclusiveness of the conference hall Due to the change of the plan from national to provincial, the center can attract all sectors by providing services. 5
The effect of the project on the introduction of Iranian Islamic culture to other nations Due to the fact that this project will host the guests of other countries in the future, Iranians will become acquainted with different peoples’ cultures and different nations and will introduce Iranian Islamic culture to other nations. 4

The final value of the megaproject of the International Conference Center of Isfahan metropolis

Aspects Components The weight of aspects / components Total score of aspects / components’ measures Normalized score of aspects/components’ measures Total value
Physical Function .11 19/20 .95 .10
View .08 21/30 .7 .06
Safety .05 10/10 1 .05
Location .10 20/20 1 .10
Social - .12 21/25 .84 .10
Economic and managerial - .38 11/25 .44 .17
Environmental LEED .16 25/30 .83 .13
Total 1 150/165 .71
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Architecture and Design, Architecture, Architects, Buildings