[Adams, R. L. (2016, October 17). Five ways virtual reality will change the world. Forbes. Retrieved from https://www.forbes.com/sites/robertadams/2016/10/17/5-ways-virtual-reality-will-change-the-world/#311e2cc2b018]Search in Google Scholar
[Allameh, S. M., Esfahani, S. L., & Nikbakht, M. (2017). Evaluating the effect of marketing innovation on green marketing strategies. International Journal of Scientific Management & Development, 5(10), 464-473.]Search in Google Scholar
[Barnes, S. (2016, November 3). Understanding virtual reality in marketing: nature, implications and potential. doi: https://dx.doi.org/10.2139/ssrn.2909100]Search in Google Scholar
[Benefield, J. D., Rutherford, R. C., & Allen, M. T. (2012). The effects of sales of residential real estate on price and marketing time. Journal of Real Estate Finance and Economics, 45(4), 965-981.10.1007/s11146-011-9301-8]Open DOISearch in Google Scholar
[Biocca, F. (1992a). Virtual reality technology: a tutorial. Journal of Communication, 42(4), 23-72.10.1111/j.1460-2466.1992.tb00811.x]Open DOISearch in Google Scholar
[Biocca, F. (1992b). Communication within Virtual Reality: creating a space for research. Journal of Communication, Autumn, 42(4), 5-22.10.1111/j.1460-2466.1992.tb00810.x]Search in Google Scholar
[Cheng, L. K., Chieng, M. H., & Chieng, W. H. (2014). Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: a structural equation modelling approach. Virtual Reality, 18, 173-188.10.1007/s10055-014-0244-2]Search in Google Scholar
[Choi, Y. K., & Taylor, C. R. (2014). How do 3-dimensional images promote products on the Internet?. Journal of Business Research, 67, 2164-2170.10.1016/j.jbusres.2014.04.026]Search in Google Scholar
[Coates, G. (1992). Program from invisible site - a virtual shop, a multimedia performance. San Francisco, CA: Performance Works.]Search in Google Scholar
[Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Hillsdale, NJ: Lawrence Erlbaum Associates.]Search in Google Scholar
[Conover, W. J., & Iman, R. L. (1981). Rank transformations as a bridge between parametric and nonparametric statistics. The American Statistician, 35(3), 124-129.]Search in Google Scholar
[Cortina, J. M. (1993). What is coefficient alpha? An examination of theory and applications. Journal of Applied Psychology, 78(1), 98-104.10.1037/0021-9010.78.1.98]Search in Google Scholar
[Gartner. (2016). Gartner’s 2016 hype cycle for emerging technologies identifies three key trends that organizations must track to gain competitive advantage. Retrieved from https://www.gartner.com/newsroom/id/3412017]Search in Google Scholar
[George, D., & Mallery, P. (2003). SPSS for Windows step by step: a simple guide and reference 11.0 update (4th ed.). Boston, MA: Allyn & Bacon.]Search in Google Scholar
[Grigorovici, D. M. & Constantin, C. D. (2004). Experiencing interactive advertising beyond rich media: impacts of ad type and presence on brand effectiveness in 3D gaming immersive virtual environments. Journal of Interactive Advertising, 5(1), 22-36.10.1080/15252019.2004.10722091]Search in Google Scholar
[Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: a global perspective (7th ed.). Upper Saddle River, NJ: Pearson-Hall International.]Search in Google Scholar
[Hajduk, G. (2016). Challenges for marketing communications in the digital age. In G. Mazurek & J. Tkaczyk (Eds.), The impact of the digital world on management and marketing (pp. 183-195). Warszawa: Poltext.]Search in Google Scholar
[Hassouneh, D., & Brengman, M. (2015). Retailing in social virtual worlds: developing a typology of virtual store atmospherics. Journal of Electronic Commerce Research 16, 218-241.]Search in Google Scholar
[Hopkins, C. D., Raymond, M. A., & Mitra, A. (2004). Consumer responses to perceived telepresence in the online advertising environment: the moderating role of involvement. Marketing Theory, 4(1-2), 137-162.10.1177/1470593104044090]Search in Google Scholar
[Huang, Y. C., Backman, K. F., Backman, S. J., & Chang, L. L. (2015). Exploring the implications of virtual reality technology in tourism marketing: an integrated research framework. International Journal of Tourism Research, 18(2), 116-128.10.1002/jtr.2038]Search in Google Scholar
[Jung, T., Dieck, M. C., Lee, H., & Chung, N. (2016). Effects of virtual reality and augmented reality on visitor experiences in museum. In A. Inversini, & R. Schegg (Eds.), Information and Communication Technologies in Tourism [E-Reader Version]. Retrieved from https://link.springer.com/book/10.1007%2F978-3-319-28231-2#page=61210.1007/978-3-319-28231-2_45]Search in Google Scholar
[Kaplan, A. & Mazurek, G. (2018). Social media: state of the art and research agenda. In B. Mierzejewska, J. Jung, & A., Albarran, (Ed.), 2nd handbook of media management and economics. London, United Kingdom: Routledge.]Search in Google Scholar
[Keng, C., & Lin, H. (2006). Impact of telepresence levels on Internet advertising effects. Cyberpsychology and Behavior, 9(1), 82-94.10.1089/cpb.2006.9.82]Search in Google Scholar
[Kirk, R. E. (2013). Experimental design: procedures for the behavioural sciences (4th ed.). London: Sage Publications.]Search in Google Scholar
[La Valle, S. M. (2017). Virtual Reality. Cambridge: Cambridge University Press.]Search in Google Scholar
[Lessiter, J., Freeman, J., Keogh, E., & Davidoff, J. (2001). A cross-media presence questionnaire: the ITC-sense of presence inventory. Presence: Teleoperators and Virtual Environments, 10(3), 282-297.10.1162/105474601300343612]Open DOISearch in Google Scholar
[Mandelbaum, A. (2015, August 17). How companies are marketing with virtual reality [Web log post]. Retrieved from http://www.chiefmarketer.com/companiesmarketing-virtual-reality/]Search in Google Scholar
[Mazurek, G. (2011a). Informacja w wirtualnym środowisku a rozwoj społeczeństwa informacyjnego. Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług, 186-194.]Search in Google Scholar
[Mazurek, G. (2011b). Virtualization of marketing - conceptual model. In C. Wang (Ed.), Proceedings of the International Conference on Marketing Studies (pp. 109‑113). Academy of Taiwan, Kuala Lumpur, Malaysia.]Search in Google Scholar
[Mazurek, G. (2012). Virtualization of marketing. Contemporary Management Research, 8(3), 195-204.10.7903/cmr.11153]Search in Google Scholar
[Mazuryk, T., & Gervautz, M. (1996). Virtual Reality: history, applications, technology and future, technical report. Vienna: Institute of Computer Graphics, Vienna University of Technology.]Search in Google Scholar
[Saunders, M., Lewis, P., & Thornhill, A. (2009). Research method for business students (5th ed.). Prentice Hall, London: Pitman.]Search in Google Scholar
[Sax, L. (2006). Why gender matters: what parents and teachers need to know about the emerging science of sex differences. Westminster, MD: Broadway Books.]Search in Google Scholar
[Scatena, S., Russo, G.N., Riva, G. (2016). Virtual Reality vs television vs web exposure: the impact on brand experience. A preliminary study. Annual Review of Cybertherapy and Telemedicine, 14, 211-214.]Search in Google Scholar
[Schroeder, J. A. (2010). Sex and gender in sensation and perception. In J. C. Chrisler, D. R. McCreary (Eds.), Handbook of gender research in psychology. Vol. 1: Gender research in general and experimental psychology (pp. 235-258). Boston: Springer.]Search in Google Scholar
[Scott, J. (2016). Virtual Reality: content marketing’s next big trend [Web log post]. Retrieved from https://www.econsultancy.com/blog/68401-virtual-reality-contentmarketing-s-next-big-trend]Search in Google Scholar
[Serrano, B., Botella, C., Banos, R. M., & Alcaniz, M. (2013). Using virtual reality and mood-induction procedures to test products with consumers of ceramic tiles. Computers in Human Behavior, 29(3), 648-653.10.1016/j.chb.2012.10.024]Open DOISearch in Google Scholar
[Sherman, W. R. (2003). Understanding Virtual Reality. Burlington, MA: Morgan Kaufman Publishers.]Search in Google Scholar
[Steuer, J. (1992). Defining Virtual Reality: dimensions determining telepresence. Journal of Communication, 42(4), 73-93.10.1111/j.1460-2466.1992.tb00812.x]Open DOISearch in Google Scholar
[The Farm 51. (2015). VR market report. Retrieved from http://thefarm51.com/ripress/VR_market_report_2015_The_Farm51.pdf]Search in Google Scholar
[Tomczak M., & Tomczak, E. (2014). The need to report effect size estimates revisited. An overview of some recommended measures of effect size. Trends in Sport Sciences, 1(21), 19-25.]Search in Google Scholar
[Van Kerrebroeck, H., Brengman, M., & Willems, K. (2017a). Escaping the crowd: an experimental study on the impact of a Virtual Reality experience in a shopping mall. Computers in Human Behavior, 77, 437-450.10.1016/j.chb.2017.07.019]Search in Google Scholar
[Van Kerrebroeck, H., Brengman, M., & Willems, K. (2017b). When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications. Virtual Reality, 21(4), 177-191.10.1007/s10055-017-0306-3]Search in Google Scholar
[Verhagen, T., Vonkeman, C., & van Dolen, W. (2016). Making online products more tangible: the effect of product presentation formats on product evaluations. Cyberpsychology, Behavior, and Social Networking, 19(7), 460-464.10.1089/cyber.2015.0520]Open DOISearch in Google Scholar
[Yin, M., Cicchirillo, V., & Drumwright, M. (2012). The impact of stereoscopic threedimensional (3-D) advertising. The role of presence in enhancing advertising effectiveness. Journal of Advertising, 41, 113-128.10.2753/JOA0091-3367410208]Search in Google Scholar
[Zheng, L. (2016, March 18). Alibaba spreads its wings into VR sector [Web log post]. Retrieved from http://www.chinadaily.com.cn/business/tech/2016-03/18/content_23945440.htm .]Search in Google Scholar