<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This paper centres to the presentation of analyzed potential relations between the determinants of purchasing decisions regarding insurance products and socio-demographic variables, i.e. age, gender, place of residence, income, occupational status, and number of people in the household. The authors also examined whether making financial decisions in a household determines purchasing decisions concerning insurance products. The main hypothesis is: from the perspective of an elderly customer, inherent features of an analyzed insurance product are more vital than aspects regarding the sales process. The analysis was conducted using the ordered logit model, where factors determining purchases of insurance products were used as dependent variables.</p></abstract>

This paper centres to the presentation of analyzed potential relations between the determinants of purchasing decisions regarding insurance products and socio-demographic variables, i.e. age, gender, place of residence, income, occupational status, and number of people in the household. The authors also examined whether making financial decisions in a household determines purchasing decisions concerning insurance products. The main hypothesis is: from the perspective of an elderly customer, inherent features of an analyzed insurance product are more vital than aspects regarding the sales process. The analysis was conducted using the ordered logit model, where factors determining purchases of insurance products were used as dependent variables.

Factors Determining the Purchase of Insurance Products

Econometrics

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Factors Determining the Purchase of Insurance Products"}

This paper centres to the presentation of analyzed potential relations between the determinants of purchasing decisions regarding insurance products and...

Factors Determining the Purchase of Insurance Products

Publié en ligne: 28 mars 2019

Pages: 19 - 28

DOI: https://doi.org/10.15611/eada.2019.1.02

Mots clés
insurance, ordered logit model, customers’ preferences, purchase decisions

© 2019 Anna Jańska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Factors Determining the Purchase of Insurance Products

Publié en ligne: 28 mars 2019

Pages: 19 - 28

DOI: https://doi.org/10.15611/eada.2019.1.02

Mots clésinsurance, ordered logit model, customers’ preferences, purchase decisions

© 2019 Anna Jańska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
insurance, ordered logit model, customers’ preferences, purchase decisions