<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The purpose of the study is to assess the effectiveness of a financial strategy for marketing and communication design management in a smart economy. It is noted that the solution to the problem of assessing the financial strategy of marketing and communication design management in a smart economy is important in shaping a new type of national economy based on technology, new knowledge and innovation. It is noted that the chosen topic of our study has hardly been analysed in the works of domestic and foreign scientists. In view of the above, we propose a methodology for assessing the financial strategy of marketing and communication design management in a smart economy. On the basis of multifactor linear regression, the study of the influence of smart economy factors on the level of profitability of enterprises as a resultant indicator of financial strategic management for the past ten years has been conducted. Using the tools of different types of mathematical-statistical modelling, the forecasting of the level of financial management efficiency for 2024-2026 has been calculated.</p>
</abstract>

The purpose of the study is to assess the effectiveness of a financial strategy for marketing and communication design management in a smart economy. It is noted that the solution to the problem of assessing the financial strategy of marketing and communication design management in a smart economy is important in shaping a new type of national economy based on technology, new knowledge and innovation. It is noted that the chosen topic of our study has hardly been analysed in the works of domestic and foreign scientists. In view of the above, we propose a methodology for assessing the financial strategy of marketing and communication design management in a smart economy. On the basis of multifactor linear regression, the study of the influence of smart economy factors on the level of profitability of enterprises as a resultant indicator of financial strategic management for the past ten years has been conducted. Using the tools of different types of mathematical-statistical modelling, the forecasting of the level of financial management efficiency for 2024-2026 has been calculated.

Financial Strategy of Management for Marketing and Communication Design in Smart Economy Conditions

Management Theory and Studies for Rural Business and Infrastructure Development

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

The purpose of the study is to assess the effectiveness of a financial strategy for marketing and communication design management in a smart economy. It is...

Financial Strategy of Management for Marketing and Communication Design in Smart Economy Conditions

Article Category: Article

Publié en ligne: 14 janv. 2024

Pages: 314 - 333

Reçu: 23 juil. 2023

Accepté: 25 juil. 2023

DOI: https://doi.org/10.15544/mts.2023.32

Mots clés
finance, management, marketing, smart economy, profitability, investment, entrepreneurship, forecasting

© 2023 Olena Lozhachevska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Financial Strategy of Management for Marketing and Communication Design in Smart Economy Conditions

Article Category: Article

Publié en ligne: 14 janv. 2024

Pages: 314 - 333

Reçu: 23 juil. 2023

Accepté: 25 juil. 2023

DOI: https://doi.org/10.15544/mts.2023.32

Mots clésfinance, management, marketing, smart economy, profitability, investment, entrepreneurship, forecasting

© 2023 Olena Lozhachevska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Mots clés
finance, management, marketing, smart economy, profitability, investment, entrepreneurship, forecasting