<abstract xmlns="http://www.w3.org/1999/xhtml"> The study aims at highlighting the link between educational marketing (product/service and price determination for educational services) and investment in education, using empirical models and customization of classic approaches (interpolation method) addressed to individual educational investment. The methodology discussed in the paper, considers essential invariants of these educational investments, such as seniority - part of the work experience and period of studies. In the models presented, the level and the period of studies are quantified through transferable credits, expressing units of time, normal volume of working alleged student learning. It is also used a parameter which introduces an essential element of the quality of work - the psycho-physical characteristics of the fellow that are correlated with age.Empirical study materializes on developing, while testing and validation of the models show that the rate of return to investment in education is a rationale for individuals to decide investing in their education. The study offers some customized recommendation to improve reverse marketing price policy of the educational services. The study results lead us to the conclusion that education providers (colleges, universities, other training entities) and clients should take into account that education is an investment. The private return of investment in education - as argument of educational marketing (price policy) is increasingly important in the context of a fragmentary and dynamic market, led by strong competition.</abstract>

The study aims at highlighting the link between educational marketing (product/service and price determination for educational services) and investment in education, using empirical models and customization of classic approaches (interpolation method) addressed to individual educational investment. The methodology discussed in the paper, considers essential invariants of these educational investments, such as seniority - part of the work experience and period of studies. In the models presented, the level and the period of studies are quantified through transferable credits, expressing units of time, normal volume of working alleged student learning. It is also used a parameter which introduces an essential element of the quality of work - the psycho-physical characteristics of the fellow that are correlated with age.Empirical study materializes on developing, while testing and validation of the models show that the rate of return to investment in education is a rationale for individuals to decide investing in their education. The study offers some customized recommendation to improve reverse marketing price policy of the educational services. The study results lead us to the conclusion that education providers (colleges, universities, other training entities) and clients should take into account that education is an investment. The private return of investment in education - as argument of educational marketing (price policy) is increasingly important in the context of a fragmentary and dynamic market, led by strong competition.

Price Determination for Educational Services Based on the Investments in Education

Associate professor Ph.D “Vasile Goldis” Western University of Arad,

Lecturer Ph.D “Vasile Goldis” Western University of Arad,

Studia Universitatis „Vasile Goldis” Arad – Economics Series

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

The study aims at highlighting the link between educational marketing (product/service and price determination for educational services) and investment in...

Price Determination for Educational Services Based on the Investments in Education

Publié en ligne: 08 déc. 2016

Pages: 78 - 93

Reçu: 01 août 2016

Accepté: 01 oct. 2016

DOI: https://doi.org/10.1515/sues-2016-0021

Mots clés
educational marketing, educational services, price policy, the return to investment in education, seniority, period of study, psycho-physical characteristics

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Price Determination for Educational Services Based on the Investments in Education

Publié en ligne: 08 déc. 2016

Pages: 78 - 93

Reçu: 01 août 2016

Accepté: 01 oct. 2016

DOI: https://doi.org/10.1515/sues-2016-0021

Mots cléseducational marketing, educational services, price policy, the return to investment in education, seniority, period of study, psycho-physical characteristics

© 2016

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
educational marketing, educational services, price policy, the return to investment in education, seniority, period of study, psycho-physical characteristics