<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current paper presents the results obtained in the studies that tested the placebo effect in marketing, and the conclusions of an experiment in which the possibility of producing the placebo effect on the consumer when the country of origin of an identical product differs was tested</p></abstract>

Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current paper presents the results obtained in the studies that tested the placebo effect in marketing, and the conclusions of an experiment in which the possibility of producing the placebo effect on the consumer when the country of origin of an identical product differs was tested

The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective

PhD Candidate West University of Timisoara

Studia Universitatis „Vasile Goldis” Arad – Economics Series

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined...

The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective

Publié en ligne: 29 juil. 2015

Pages: 108 - 114

Reçu: 01 avr. 2015

Accepté: 01 juin 2015

DOI: https://doi.org/10.1515/sues-2015-0015

Mots clés
Placebo effect, brand, price, country of origin

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective

Publié en ligne: 29 juil. 2015

Pages: 108 - 114

Reçu: 01 avr. 2015

Accepté: 01 juin 2015

DOI: https://doi.org/10.1515/sues-2015-0015

Mots clésPlacebo effect, brand, price, country of origin

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
Placebo effect, brand, price, country of origin