Distorted Facets of Marketing Ethics for Alcoholic Beer Marketing

Atkeson, Andrew, and Patrick J. K. 2004. Deflation and Depression: Is There an Empirical Link? American Economic Review, 94: 99-103.Search in Google Scholar

Anderson, E., W., Claes, F., and Sanal, K. M. 2004. Customer Satisfaction and Shareholder Value. Journal of Marketing, 68: 172-185.Search in Google Scholar

Chonko, L. B. 1995. Ethical decision making in marketing. Thousand Oaks, CA: Sage Publications.Search in Google Scholar

Ladkoo, G. R. and Damar-Ladkoo, A. 2015. Teamwork Effectiveness in the Financial Management Sector Mauritius. University Of Mauritius Research Journal, 21: 1-37.Search in Google Scholar

Sawmy, T., and Damar-Ladkoo, A. 2015. Wholesale and Retail E-Commerce in Mauritius: Views of Customers and Employees. Studies in Business and Economics, 10: 170-186.Search in Google Scholar

Davey, J., Obst, P. and Sheehan, M. 2000. Work demographics and officers’ perceptions of the work environment which add to the prediction of at risk alcohol consumption within an Australian police sample. Policing: An International Journal of Police Strategies & Management, 23: 69-81.Search in Google Scholar

Davie, P. 1995. New Product Development — The Alcoholic Soft Drink Market. International Journal of Wine Marketing, 7: 49-59.Search in Google Scholar

DeCarlo, T. 1997. Alcohol warnings and warning labels: an examination of alternative alcohol warning messages and perceived effectiveness. Journal of Consumer Marketing, 14: 448-462.Search in Google Scholar

Drumwright, M. E., & Murphy, P. E. 2009. The current state of advertising ethics: Industry and academic perspectives. Journal of Advertising, 38: 83-108.Search in Google Scholar

Drumwright, Minette E. (1993), “Ethical Issues in Advertising and Sales Promotion,” in Ethics in Marketing, N. Craig Smith and John A. Quelch, eds., Homewood, IL: Irwin.Search in Google Scholar

Dunfee, T., Smith, N. and Ross, W. 1999. Social Contracts and Marketing Ethics. Journal of Marketing, 63: 14.Search in Google Scholar

Dunn, Watson S., Barban, Arnold M., Krugman, Dean M., Reid, Leonard N. 1990. Advertising: Its Role in Modern Marketing. Chicago: The Dryden Pres.Search in Google Scholar

Forsberg, P. 2000. Advertising that becomes coarser and coarser. Nerikes Allehanda..Search in Google Scholar

Gaski, J.F. 1999. Does marketing ethics really have anything to say? A critical inventory of the literature. Journal of Business Ethics, 18: 315-334.Search in Google Scholar

Gunter, B., Hansen, A. and Touri, M. 2009. Alcohol advertising and young people’s drinking. Young Consumers, 10: 4-16.Search in Google Scholar

Jones, J. and Middleton, K. 2007. Ethical decision-making by consumers: the roles of product harm and consumer vulnerability. Journal of Business Ethics, 70: 247-64.Search in Google Scholar

Kara. (2014). https://www.addthis.com/blog/2014/04/03/whens-the-best-day-and-time-to-post-on-social-media/#.VhuOS_mqqko (23 September 2015).Search in Google Scholar

Kirkpatrick, J. 2005. https://www.cpp.edu/~jkirkpatrick/Papers/EthTheoryMktg.pdf (20 October 2015).Search in Google Scholar

Kotler, P., Armstrong, G., Saunders, J. and Wong, V. 1999. Principles of Marketing. 2nd ed. London: Prentice Hall.Search in Google Scholar

Kotler, P., and Lee, N. 2005. Corporate Social Responsibility Doing the Most Good for Your Company and Your Cause. New Jersey: John Wiley & Sons, Inc.Search in Google Scholar

Laslett, A., Callinan, S. and Pennay, A. 2013. The increasing significance of alcohol’s harm to others research. Drugs and Alcohol Today, 13: 163-172.Search in Google Scholar

Lastovicka, J., Murry, Jr., J., Joachimsthaler, E., Bhalla, G. and Scheurich, J. 1987. A Lifestyle Typology to Model Young Male Drinking and Driving. Journal of Consumer Research, 14: 257.Search in Google Scholar

Long-Chuan, L., Gregory M, R. and Jeffrey G, B. 1999. The Effects of Cultural Dimensions on Ethical Decision Making in Marketing: An Explotary Study. Journal of Business Ethics, 91-92.Search in Google Scholar

Maignan, I., Ferrell, O. C., Ferrell, L. 2005. A Stakeholder Model for Implementing Social Responsibility in Marketing. European Journal of Marketing, 39: 956-977.Search in Google Scholar

Martin, C. and Guerin, D. 2006. Using research to inform design solutions. Journal of Facilities Management, 4: 167-180.Search in Google Scholar

Ministry of Finance and Economic Development. 2015. Budget 2015/2016. Mauritius: Hon. Seetanah Lutchmeenaraidoo, GCSK Minister Of Finance And Economic Development, p.14.Search in Google Scholar

Ministry of Health and Quality of Life. 2008. Government Notice No. 263 of 2008.Search in Google Scholar

Moilanen, R. 2001. Diagnostic tools for learning organizations. The Learning Organization, 8: 6-20.Search in Google Scholar

Murphy, P. E., & Laczniak, G. R. 1981. Marketing ethics: A review with implications for managers, educators and researchers. In Enis, B. M., & Roering, K. (Eds). Review of Marketing, 251-266.Search in Google Scholar

Murphy, P., Laczniak, G. and Wood, G. 2007. An ethical basis for relationship marketing: a virtue ethics perspective. European Journal of Marketing, 41: 37-57.Search in Google Scholar

Murphy, P.E. 2000. Corporate ethics statements: An update. Notre Dame, IN: University of Notre Dame Press, 295-304.Search in Google Scholar

Nwachukwu Saviour L.S., Scott. J. V., Faye W. G. and James H. B. 1997. Ethics and Social Responsibility in Marketing: An Examination of Ethical Evaluation of Advertising Strategies. Journal of Business Research, 39: 107-118.Search in Google Scholar

Nelson, J. 1999. Broadcast Advertising and U. S. Demand for Alcoholic Beverages. Southern Economic Journal, 65: 774.Search in Google Scholar

Plant, M. 2008. Controlling alcohol problems: different approaches or different priorities?. Drugs and Alcohol Today, 8: 15-18.Search in Google Scholar

Powell, J. 2011. Tannin Extracts Abate Ammonia Emissions from Simulated Dairy Barn Floors. Journal of Environment Quality, 40: 907.Search in Google Scholar

Sharma, B., Raciti, M., O’Hara, R., Reinhard, K. and Davies, F. 2013. University students’ perceived susceptibility to alcohol retail sales promotions. Journal of Consumer Marketing, 30: 283-294.Search in Google Scholar

Smith, N. and Cooper-Martin, E. 1997. Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability. Journal of Marketing, 61: 1.Search in Google Scholar

Sproles, G., Geistfeld, L. and Badenhop, S. 1978. Informational Inputs as Influences on Efficient Consumer Decision-Making. Journal of Consumer Affairs, 12: 88-103.Search in Google Scholar

Stelzner. 2014. http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf (26 September 2015).Search in Google Scholar

Strong, K. C., Ringer, R. C., Taylor, S. A. 2001. The* Rules of Stakeholder Satisfaction (* Timeliness, Honesty, Empathy). Journal of Business Ethics, 32: 2019-230.Search in Google Scholar

Szeinbach, S., Rallapalli, K. and Vitell, S. 1995. Marketers’ Norms and Personal Values: An Empirical Study of Marketing Professionals. Journal of Business Ethics, 65-75.Search in Google Scholar

Vitell, S., Lumpkin, J. and Rawwas, M. 1991. Consumer ethics: An investigation of the ethical beliefs of elderly consumers. Journal of Business Ethics, 10: 365-375.Search in Google Scholar

Wright, P., Kroll, M. and Parnell, J. (Eds). 1998. Strategic management. Upper Saddle River, N.J.: Prentice Hall.Search in Google Scholar

Zhao, Q. and et al. 2014. ChemInform Abstract: Two New Indole Alkaloids from Emmenopterys henryi. ChemInform, 45.10.1002/chin.201418217Search in Google Scholar

Zinkhan, G., Bisesi, M. and Saxton, M. 1989. MBAs’ changing attitudes toward marketing dilemmas. Journal of Business Ethics, 8: 963-974.Search in Google Scholar

Zinkhan, G. and Christian Zinkhan, F. 1997. The Interface Between Marketing and Finance: Integrated Management in an Unstable World. Managerial Finance, 23: 3-21.Search in Google Scholar