The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

Publié en ligne: 25 août 2015

Pages: 140 - 145

DOI: https://doi.org/10.1515/sbe-2015-0013

Mots clés

relationship marketing, value chain, marketing communication, consumer behavior, sales promotion

© 2015

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.