<abstract xmlns="http://www.w3.org/1999/xhtml"><p> Based on decades of comparative research on the national tabloid industry in the Nordic countries, a forecast is made, based on the product life cycle (PLC) theory, that the Swedish national tabloid industry will decline. As PLC theory is a blunt forecasting instrument, every precaution is taken; still a forecast is made that the No.2 tabloid will lose the present endgame to the market leader and disappear in 5-10 years time. End-game strategies as well as exit barriers are discussed in detail. The conclusions are valid for the national tabloid industries in the other Nordic countries following the same pattern of development. In passing, the question is raised of whether Internet publishing will change the rules of the game.</p></abstract>

Based on decades of comparative research on the national tabloid industry in the Nordic countries, a forecast is made, based on the product life cycle (PLC) theory, that the Swedish national tabloid industry will decline. As PLC theory is a blunt forecasting instrument, every precaution is taken; still a forecast is made that the No.2 tabloid will lose the present endgame to the market leader and disappear in 5-10 years time. End-game strategies as well as exit barriers are discussed in detail. The conclusions are valid for the national tabloid industries in the other Nordic countries following the same pattern of development. In passing, the question is raised of whether Internet publishing will change the rules of the game.

End-game Strategies in the Swedish National Tabloid Industry

Nordicom Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"End-game Strategies in the Swedish National Tabloid Industry"}

Based on decades of comparative research on the national tabloid industry in the Nordic countries, a forecast is made, based on the product life cycle (PLC)...

End-game Strategies in the Swedish National Tabloid Industry

Publié en ligne: 14 févr. 2017

Pages: 325 - 334

DOI: https://doi.org/10.1515/nor-2017-0194

Mots clés
national tabloid, PLC, declining industry, end game strategies, exit barriers

© by Karl Erik Gustafsson

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

End-game Strategies in the Swedish National Tabloid Industry

Publié en ligne: 14 févr. 2017

Pages: 325 - 334

DOI: https://doi.org/10.1515/nor-2017-0194

Mots clésnational tabloid, PLC, declining industry, end game strategies, exit barriers

© by Karl Erik Gustafsson

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
national tabloid, PLC, declining industry, end game strategies, exit barriers