[
1. Ambekar, A. (2009). Different Types of Advertising Appeals. Internet access: https://www.slideshare.net/yogeshmalhotra2/different-types-of-advertising-appeals
]Search in Google Scholar
[
2. Berkman, H. W., Gilson, C. C. (1987). Advertising, Concepts and Strategies. – New York: Random House.
]Search in Google Scholar
[
3. Brennan, L., Binney, W. (2010). Fear, Guilt and Shame Appeals in Social Marketing // Journal of Business Research, Vol. 63(2), pp. 140–146.
]Search in Google Scholar
[
4. Čereška, B. (2004). Reklama: teorija ir praktika. – Vilnius: Homo Liber.
]Search in Google Scholar
[
5. Chang, H. J. J., O’Boyle, M., Anderson, R. C., Suttikun, C. (2016). An fMRI Study of Advertising Appeals and their Relationship to Product Attractiveness and Buying Intentions // Journal of Consumer Behaviour. doi: 10.1002/cb.159110.1002/cb.1591
]Search in Google Scholar
[
6. Dye, Ch. (2019). The Classification of Products in Marketing. Internet access: https://yourbusiness.azcentral.com/classification-products-marketing-16806.html
]Search in Google Scholar
[
7. Fripp, G. (2016). Consumer Products Classification System. The marketing study guide. Internet access: https://www.marketingstudyguide.com/consumer-products-classification-system/
]Search in Google Scholar
[
8. Hallward, J. (2005). Emotions are the Equivalent of First Impressions. Moods, Minds and Motivations. Measuring Emotions for Advertising Results // Ipsos Ideas, Vol. 4, pp. 3–5.
]Search in Google Scholar
[
9. Kalu, S. E., Enyia, Ch. D. (2017). Advertising Appeal and Purchase Intention of Beer Consumers in Port Harcourt // EPRA International Journal of Research and Development, Vol. 2(8).
]Search in Google Scholar
[
10. Keshari, P., Jain, S. (2014). Consumer Response to Advertising Appeals: A Gender Based Study // Journal of Marketing Communications, Vol. 9(3), pp. 37–43.
]Search in Google Scholar
[
11. Kim, J. S., Franklin, C. (2015). Understanding Emotional Change in Solution-Focused Brief Therapy: Facilitating Positive Emotions // Best Practices in Mental Health, Vol. 11(1), pp. 25–41.
]Search in Google Scholar
[
12. Laros, F., Steemkamp, J. B. (2003). Emotions in Consumer Behaviour: A Hierarchical Approach // Journal of Business Research, Vol. 58(10), pp. 1437–1445. doi: 10.1016/j.jbusres.2003.09.01310.1016/j.jbusres.2003.09.013
]Search in Google Scholar
[
13. Legatzke, S. (2017). Classification of Products and Services. Internet access: https://content.personalfinancelab.com/finance-knowledge/marketing/classification-of-products-and-services/
]Search in Google Scholar
[
14. Lietuvos statistikos departamentas (2016). Vidutinės vartojimo išlaidos, tenkančios vienam namų ūkio nariui per mėnesį. Prieiga per internetą: https://osp.stat.gov.lt/statistiniu-rodikliu-analize?indicator=S3R587
]Search in Google Scholar
[
15. Lukic, D. (2009). Emotional Appeals in Social Marketing – a Comparative Analysis of Positive and Negative Appeals in Two Types of Social Marketing Campaigns. – Arhus: Aarhus School of Business. Internet access: https://mafiadoc.com/emotional-appeals-in-social-marketing-pure_59f218af1723dd73f014c8bc.htm.
]Search in Google Scholar
[
16. Mack, S. (2019). The Classification of Products in Marketing. Internet access: https://smallbusiness.chron.com/classification-products-marketing-65394.html
]Search in Google Scholar
[
17. Mai, S. W., Schoeller, G. (2009). Emotions, Attitudes and Memorability Associated with TV Commercials // Journal of Targeting, Measurement and Analysis for Marketing, Vol. 1(17), pp. 55–63. Internet access: https://link.springer.com/article/10.1057%2Fjt.2009.1
]Search in Google Scholar
[
18. Manideep, S., Yedukondalu, D., Lakshmi Ramya, M., Koti Reddy, M. S. (2020). Consumer’s Perception on Advertising Appeals in Digital Media: A Case of Indian Wellness Firms // International Journal of Management, Technology and Engineering, Vol. 9(5), pp. 5543–5551.
]Search in Google Scholar
[
19. Marcinkevičienė, R. (2008). Žanro ribos ir paribiai. Spaudos patirtys. – Vilnius: Versus aureus.
]Search in Google Scholar
[
20. Mitra, G., Ray, A. (2014). The Impacts of Materialistic Value and Advertisements of Different Product Category on the Advertised Appeals Effectiveness among Consumers in Kolkata // Asian Journal of Management Sciences, Vol. 2(5), pp. 5–9.
]Search in Google Scholar
[
21. Nwankwo, B., Aboh, J., Obi, T., Agu, S., Sydney-Agbor, N. (2013). Influence of Advertising Appeals and Personality on Telecoms Consumption Preferences in Nigeria // International Journal of Academic Research in Business and social Sciences, Vol. 3, No. 9, pp. 229–237. doi: 10.6007/IJARBSS/v3-i9/20510.6007/IJARBSS/v3-i9/205
]Search in Google Scholar
[
22. Panda, T. K., Mishra, K. (2013). Does Emotional Appeal Work in Advertising? The Rationality behind Using Emotional Appeal to Create Favorable Brand Attitude // Journal of Brand Management, Vol. 10(2), pp. 7–23.
]Search in Google Scholar
[
23. Percy, L. (2011). The Role of Emotion in Processing Low Involvement Advertising // European Advances in Consumer Research, Vol. 5, pp. 293–296. Internet access: http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=11231
]Search in Google Scholar
[
24. Pranulis, V., Pajuodis, A., Urbonavičius, S., Virvilaitė, R. (2000). Marketingas. – Vilnius: The Baltic Press.
]Search in Google Scholar
[
25. Sameer, I. (2018). Study on Sex Appeal in Advertising: Does it Affect Consumer Purchase Decisions? – Maldives: Islamic University of Maldives.
]Search in Google Scholar
[
26. Schiffman, L. G., Kanuk, L. L. (2007). Consumer Behavior (9thed.). – Upper Saddle River, NJ: Prentice Hall.
]Search in Google Scholar
[
27. Solomon, M., Cornell, L. D., Nizan, A. (2011). Launch! Advertising and Promotion in Real Time. – New York: Flat World Knowledge.
]Search in Google Scholar
[
28. Stankaitis, R. (2018). Rinkodaros pagrindai. Metodinė priemonė. – Vilnius: Lietuvos edukologijos universiteto leidykla.
]Search in Google Scholar
[
29. Taute, H. A., McQuitty, S., Sautter, E. P. (2011). Emotional Information Management and Responses to Emotional Appeals // Journal of Advertising, Vol. 40(3), pp. 31–43.
]Search in Google Scholar
[
30. Tedeschi, M., Luceri, B., Latusi, S., Vergura, D. T., Zerbini, C. (2017). Consumer Responses to Explicit Sexual Stimuli in Advertising: Artistic vs Provocative Style // International Business Research, Vol. 11(1), pp. 102–114. doi: 10.5539/ibr.v11n1p10210.5539/ibr.v11n1p102
]Search in Google Scholar
[
31. Thota, S. C., Biswas, A. (2009). I Want to Buy the Advertised Product Only!: An Examination of the effects of Additional Product Offers on Consumer Irritation in Cross-Promotion Context // International Journal of Advertising, Vol. 31(4), 123–136. doi: 10.2753/JOA0091-336738010810.2753/JOA0091-3367380108
]Search in Google Scholar
[
32. Verma, S. (2009). Do All Advertising Appeals Influence Consumer Purchase Decision: An Exploratory Study // Global Business Review, Vol. 10(1), pp. 33–43.
]Search in Google Scholar
[
33. Winzar, H. F. (1992). Product Classifications and Marketing Strategy // Journal of Marketing Management, Vol. 8, pp. 259–268.
]Search in Google Scholar
[
34. Zheng, M. X. (2020). When and Why Negative Emotional Appeals Work in Advertising: A Review of Research // Open Journal of Social Sciences, Vol. 8, pp. 7–16. doi:10.4236/jss.2020.8300210.4236/jss.2020.83002
]Search in Google Scholar