<abstract xmlns="http://www.w3.org/1999/xhtml"><p>The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing research. The results were provided based on the experts’ interviews.</p></abstract>

The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing research. The results were provided based on the experts’ interviews.

Consumer Loyalty Interfaces with Website Quality

Management of Organizations: Systematic Research

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

{"article-title":"Consumer Loyalty Interfaces with Website Quality"}

The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a...

Consumer Loyalty Interfaces with Website Quality

Publié en ligne: 31 mars 2020

Pages: 87 - 96

Reçu: 10 juil. 2019

Accepté: 20 déc. 2019

DOI: https://doi.org/10.1515/mosr-2019-0015

Mots clés
website quality, customer loyalty, quality content

© 2019 Antanas Ūsas, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Consumer Loyalty Interfaces with Website Quality

Publié en ligne: 31 mars 2020

Pages: 87 - 96

Reçu: 10 juil. 2019

Accepté: 20 déc. 2019

DOI: https://doi.org/10.1515/mosr-2019-0015

Mots cléswebsite quality, customer loyalty, quality content

© 2019 Antanas Ūsas, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
website quality, customer loyalty, quality content