Moral character effects in endorser perception

Publié en ligne: 22 août 2017

Pages: 171 - 188

DOI: https://doi.org/10.1515/mmcks-2017-0011

Mots clés

dispositional tendency, innate moral intuition, self-location, moral character, warmth, celebrity endorser, brand evaluation

© 2017 Joseph W. Chang, published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.