The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive

Bone, Sterling A.; Lemon, Katherine N.; Voorhees, Clay; Liljenquist, Katie A.; Fombelle, Paul W.; Money, R. Bruce; DeTienne, Kristen B. (2015): “Mere Measurement ‘Plus’: How Solicitation of Open-ended Positive Feedback Influences Customer Purchase Behavior,” Journal of Marketing Research, forthcoming. Search in Google Scholar

Gupta, Sunil; Zeithaml, Valarie (2006), “Customer Metrics and Their Impact on Financial Performance,” Marketing Science, Vol. 25 (6), pp. 718-738.10.1287/mksc.1060.0221 Search in Google Scholar

Marketing Science Institute (2016), Research Priorities 2016 - 2018, Cambridge, MA Search in Google Scholar