Marketing Communications as Important Segment of the Marketing Concept

Publié en ligne: 15 juil. 2016

Pages: 165 - 180

DOI: https://doi.org/10.1515/eoik-2015-0031

Mots clés

international marketing, marketing concept, marketing communication, barriers, promotion

© 2016 Milena Mirković et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.