<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This research explored the techniques employed by event managers to create event prestige value for VIPs in a corporate events context. Research on prestige has mainly focused on the attributes that deliver prestige value (the prestige values). However, by focusing on those delivering prestige (as opposed to the recipients of prestige), this research identified two deeper, less explicit mechanisms required to deliver prestigious experiences, labelled Interaction and Principles. By identifying a more comprehensive set of techniques, those designing VIP experiences will be better equipped to satisfy the prestige needs of VIPs.</p></abstract>

This research explored the techniques employed by event managers to create event prestige value for VIPs in a corporate events context. Research on prestige has mainly focused on the attributes that deliver prestige value (the prestige values). However, by focusing on those delivering prestige (as opposed to the recipients of prestige), this research identified two deeper, less explicit mechanisms required to deliver prestigious experiences, labelled Interaction and Principles. By identifying a more comprehensive set of techniques, those designing VIP experiences will be better equipped to satisfy the prestige needs of VIPs.

Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework

Department of Events & Leisure, Faculty of Management

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

This research explored the techniques employed by event managers to create event prestige value for VIPs in a corporate events context. Research on prestige...

Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework

Publié en ligne: 14 mai 2018

Pages: 117 - 129

Reçu: 22 mai 2017

Accepté: 20 oct. 2017

DOI: https://doi.org/10.1515/ejthr-2017-0010

Mots clés
Corporate events, VIP, Prestige, Event experience, V.I.P. framework

© 2017 Kayleigh Jones et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Techniques employed to create event prestige value for corporate VIPs: the V.I.P. Framework

Publié en ligne: 14 mai 2018

Pages: 117 - 129

Reçu: 22 mai 2017

Accepté: 20 oct. 2017

DOI: https://doi.org/10.1515/ejthr-2017-0010

Mots clésCorporate events, VIP, Prestige, Event experience, V.I.P. framework

© 2017 Kayleigh Jones et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
Corporate events, VIP, Prestige, Event experience, V.I.P. framework