<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Honeymoon tourism is an important research area in tourism and travel literature because of its increasing economic importance for host destinations and their specific niche market characteristics. This study used a survey to investigate demographics, the importance of attributes in destination selection, overall satisfaction, loyalty and souvenir purchase preference amongst 540 domestic honeymoon tourists visiting Antalya, Turkey. It also identified in the context of destination marketing both domestic and international competitors of Antalya as a honeymoon destination. The results offered market-specific knowledge about honeymoon tourism in Turkey, such as the identification of the most important attributes in destination selection, tourists’ souvenir purchases, overall satisfaction and loyalties. The study concludes with a discussion of theoretical and managerial implications of the findings and recommendations for future study.</p></abstract>

Honeymoon tourism is an important research area in tourism and travel literature because of its increasing economic importance for host destinations and their specific niche market characteristics. This study used a survey to investigate demographics, the importance of attributes in destination selection, overall satisfaction, loyalty and souvenir purchase preference amongst 540 domestic honeymoon tourists visiting Antalya, Turkey. It also identified in the context of destination marketing both domestic and international competitors of Antalya as a honeymoon destination. The results offered market-specific knowledge about honeymoon tourism in Turkey, such as the identification of the most important attributes in destination selection, tourists’ souvenir purchases, overall satisfaction and loyalties. The study concludes with a discussion of theoretical and managerial implications of the findings and recommendations for future study.

A study of domestic honeymoon tourism in Turkey

Tourism Faculty, Tourism and Hotel Management Programme

Tourism Faculty, Tourism Guidance Programme

European Journal of Tourism, Hospitality and Recreation

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"A study of domestic honeymoon tourism in Turkey"}

Honeymoon tourism is an important research area in tourism and travel literature because of its increasing economic importance for host destinations and their...

A study of domestic honeymoon tourism in Turkey

Publié en ligne: 10 oct. 2017

Pages: 65 - 74

Reçu: 17 avr. 2017

Accepté: 20 juin 2017

DOI: https://doi.org/10.1515/ejthr-2017-0006

Mots clés
Honeymoon tourism, Destination attributes, Souvenir purchase, Competition, Loyalty

© 2017 Caner Ünal et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

A study of domestic honeymoon tourism in Turkey

Publié en ligne: 10 oct. 2017

Pages: 65 - 74

Reçu: 17 avr. 2017

Accepté: 20 juin 2017

DOI: https://doi.org/10.1515/ejthr-2017-0006

Mots clésHoneymoon tourism, Destination attributes, Souvenir purchase, Competition, Loyalty

© 2017 Caner Ünal et al., published by De Gruyter Open

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
Honeymoon tourism, Destination attributes, Souvenir purchase, Competition, Loyalty