À propos de cet article

Citez

[1] Aaker, D. (2010). Strategic market management. Translated by Ahmad Roosta, Tehran: Aryana Ghalam PublicationSearch in Google Scholar

[2] Ayubbi Y., H., & Imani Kh., M. H. (2010). Factors affecting destination brand equity of Yazd. Quarterly of Tourism Studies, 13, 113-137Search in Google Scholar

[3] Kline, P. (2001). An easy guide to factor analysis. Translated by Sadrossadat, J., & Minai, A. Tehran: Samt PublicationSearch in Google Scholar

[4] Movahed, A., Amanpour, S., & Naderi, K. (2011). Marketing of city tourism based on branding with AHP model: A case study of Kermanshah. Scientific Journal of Spatial Planning, 1(3).Search in Google Scholar

[5] Aaker, D. A., & Joachimsthaler, E. (2000). Brand Leadership, London, Free PressSearch in Google Scholar

[6] Usakli, A., & Baloglu, S. (2010). Brand personality of tourist destinations: An application of self-congruity theory. Tourism Management, 114-127Search in Google Scholar

[7] Ambler, T., Bhattacharya, C. B., Edell, J., Keller, K. L., Lemon, K. L., & Mittal, V. (2002). Relating brand and customer perspectives on marketing management. Journal of Service Research, 5(1), 13-2510.1177/1094670502005001003Search in Google Scholar

[8] Baker, M. J., & E. Cameron. (2008). Critical success factors in destination Marketing. Tourism and Hospitality Research 8(2), 79-9510.1057/thr.2008.9Search in Google Scholar

[9] Bigne, J. E., Sanchez, I., & Andreu, L. (2009). The role of variety seeking in short and long run revisit intentions in holiday destinations. International Journal of Culture, Tourism and Hospitality Research, 3(2), 103-11510.1108/17506180910962113Search in Google Scholar

[10] Blain, C., Levy, S. E., & Ritchie, R. B. (2005). Destination branding: insights and practices from destination management organizations. Journal of Travel Research, 43, 328-33810.1177/0047287505274646Search in Google Scholar

[11] Boo, S. (2009). Multidimensional model of Destination brands: An application of customer-based brand equity, 5, 1-180Search in Google Scholar

[12] Castro, C.B., Armario, E.M., & Ruiz, D.M. (2007). The influence of market heterogeneity on the relationship between a destination’s image and tourists’ future behavior. Tourism Management, 28, 175-18710.1016/j.tourman.2005.11.013Search in Google Scholar

[13] Chen C.-F., & Chen F. S. (2010). Experience Quality, Perceived Value, Satisfaction and Behavioral Intentions for Heritage Tourists., Tour. Manage., 31(1), 29-35Search in Google Scholar

[14] Chen, C.-F., & Tsai, D.(2007). How destination image and evaluate factors affect behavioral intentions?. Tourism Management, 28, 1115-112210.1016/j.tourman.2006.07.007Search in Google Scholar

[15] Chen, C., & Myagmarsuren, M. (2010). Exploring relationships between Mongolian destination brand equity, satisfaction and destination loyalty. Tourism Economics, 17, 981-99410.5367/te.2010.0004Search in Google Scholar

[16] Geng-Qing, C. C., & Qub, H. (2007). Examining the structural relationships of destination image, tourist. Tourism Management, 19, 624-636Search in Google Scholar

[17] Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective. Industrial Marketing Management, 36(2), 230-24010.1016/j.indmarman.2005.08.013Search in Google Scholar

[18] Gallagher, D., Ting, L., & Palmer, A. (2008). A Journey into the Unknown: Taking the Fear out of Structural Equation Modeling with AMOS for the First-Timer User. The Marketing Review, 8(3), 255-27510.1362/146934708X337672Search in Google Scholar

[19] Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product & Brand Management, 17 (1), 4-1210.1108/10610420810856468Search in Google Scholar

[20] Assaker, G., Vinzi, V. E., & O’Connor, P. (2010). Examining the effect of novelty seeking, satisfaction, and destination image. Tourism Management, 13, 890-901Search in Google Scholar

[21] Hall, D. (2002). Brand development, tourism and national identity; the re-imaging of former Yugoslavia. Brand Management, 9(4/5), 323-33410.1057/palgrave.bm.2540081Search in Google Scholar

[22] Hsu et al., Hsu, C. H. C., Kang, S. K., & Lam, T. (2006). Reference group influences among Chinese travelers. Journal of Travel Research, 44, 474-48510.1177/0047287505282951Search in Google Scholar

[23] Jang, S. C., & Feng, R. (2007). Temporal Destination Revisit Intention: The Effects of Novelty Seeking and Satisfaction. Tourism Manage., 28(2), 580-590Search in Google Scholar

[24] Garcia, M. G., & Molina A. (2011). A destination-branding model: An empirical analysis based on stakeholders. Tourism Management, 35, 646-661Search in Google Scholar

[25] Kayaman, R., & Arasli, H. (2007), Customer based brand equity: evidence from the hotel industry. Managing Service Quality, 17, 92-10910.1108/09604520710720692Search in Google Scholar

[26] Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400-42110.1016/j.annals.2006.10.005Search in Google Scholar

[27] Kumar, V., Smart, P. A., Maddern, H., & Maull, R. S. (2008). Alternative Perspectives on Service Quality and Customer Satisfaction: The Role of BPM. International Journal of Service Industry Management, 19(2), 176-18710.1108/09564230810869720Search in Google Scholar

[28] Lee, J., & Back, K. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331-34410.1016/j.tourman.2007.03.002Search in Google Scholar

[29] Lim, Y. M. (2009). Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination BrandSearch in Google Scholar

[30] Lin, C.-H., Morais, D. B., Kerstetter, D. L., & Hou, J.-S. (2007). Examining the Role of Cognitive and Affective Image in Predicting Choice Across Natural, Developed, and Theme-Park Destinations, Journal of Travel Research, 46(2), 18310.1177/0047287506304049Search in Google Scholar

[31] Pike, S. (2009). Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), 857-86610.1016/j.tourman.2008.12.007Search in Google Scholar

[32] Tasci, A. D. A., Gartner, W. C., & Cavusgil, S. T. (2007). Measurement of destination brand bias using a quasi-experimental design. Tourism Management, 28(6), 1529-154010.1016/j.tourman.2007.02.009Search in Google Scholar

[33] Zeithaml, V. A. (2012). Consumer perception of price, quality, & value: a means-end model & synthesis of evidence. Journal of Marketing, 52(3), 2-2210.1177/002224298805200302Search in Google Scholar

[34] Zins, A.H. (2013). Relative attitudes and commitment in customer loyalty models. International Journal of Service Industry Management, 21, 269-294Search in Google Scholar

eISSN:
2182-4924
Langue:
Anglais