[Abercrombie, Nicholas; Longhurst, Brian J. 1998. Audiences: A Sociological Theory of Performance and Imagination. London: Sage.10.4135/9781446222331]Search in Google Scholar
[Andrejevic, Mark 2008. ‘Watching Television Without Pity: The Productivity of Online Fans’. - Television & New Media 9, 1, 24-46.10.1177/1527476407307241]Search in Google Scholar
[Bardoel, Jo; Ferrell Lowe, Gregory 2007. ‘From Public Service Broadcasting to Public Service Media: The Core Challenge’. - Gregory Ferrell Lowe, Jo Bardoel (eds.), From Public Service Broadcasting to Public Service Media. Göteborg: Nordicom, 9-26.]Search in Google Scholar
[Bardoel, Johannes; d’Haenens, Leen 2008. ‘Reinventing Public Service Broadcasting in Europe: Prospects, Promises and Problems’. - Media, Culture & Society 30, 3, 337-355.10.1177/0163443708088791]Search in Google Scholar
[Carpentier, Nico 2011. ‘New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation’. - Virginia Nightingale (ed.), The Handbook of Media Audiences 5. Malden: Wiley-Blackwell, 190-212.10.1002/9781444340525.ch9]Search in Google Scholar
[Dena, Christy 2009. Transmedia Practice: Theorising the Practice of Expressing a Fictional World Across Distinct Media and Environments. PhD thesis. University of Sydney.]Search in Google Scholar
[Duffett, Mark 2013. Understanding Fandom: An Introduction to the Study of Media Fan Culture. New York: Bloomsbury.10.5040/9781501388354]Search in Google Scholar
[Eco, Umberto 1990. I limiti dell’interpretazione. Milano: Bompiani.]Search in Google Scholar
[Evans, Elisabeth 2015. ‘Layering Engagement: The Temporal Dynamics of Transmedia Television’. - Storyworlds: A Journal of Narrative Studies 7, 2, 111-128.10.5250/storyworlds.7.2.0111]Search in Google Scholar
[Fiske, John 1989. ‘Moments of Television’. - Ellen Seiter, Hans Borchers, Gabriele Kreutzner, Eva-Maria Warth (eds.), Remote Control: Television, Audiences, and Cultural Power. London: Routledge, 56-78.]Search in Google Scholar
[Fuchs, Christian; Sevignani, Sebastian 2013. ‘What Is Digital Labour? What Is Digital Work? What’s Their Difference? And Why Do These Questions Matter for Understanding Social Media?’ - TripleC: Communication, Capitalism & Critique: Open Access Journal for a Global Sustainable Information Society 11, 2, 237-293.10.31269/triplec.v11i2.461]Search in Google Scholar
[Gambarato, Renira Rampazzo; Nanì, Alessandro 2016. ‘Blurring Boundaries, Transmedia Storytelling and the Ethics of CS Pierce’. - Steven Maras (ed.), Ethics in Screenwriting: New Perspectives. London: Palgrave Macmillan, 147-175.10.1057/978-1-137-54493-3_7]Search in Google Scholar
[Gibson, James J. 1979. The Ecological Approach to Visual Perception. Boston: Houghton Mifflin.]Search in Google Scholar
[Hallin, Daniel; Mancini, Paolo 2012. Comparing Media Systems Beyond the Western World. Cambridge: Cambridge University Press.10.1017/CBO9781139005098]Search in Google Scholar
[Ibrus, Indrek; Merivee, Astra 2014. ‘Strategic Management of Crossmedia Production at Estonian Public Broadcasting’. - Baltic Screen Media Review 2, 96-120.10.1515/bsmr-2015-0017]Search in Google Scholar
[Ibrus, Indrek; Scolari, Carlos A. 2012. Crossmedia Innovations: Texts, Markets, Institutions. Frankfurt am Main: Peter Lang.10.3726/978-3-653-02575-0]Search in Google Scholar
[Jenkins, Henry 1992. Textual Poachers: Television Fans and Participatory Culture. New York: Routledge. ]Search in Google Scholar
[Jenkins, Henry 2006. Convergence Culture: Where the Old and New Media Collide. New York: New York University Press.]Search in Google Scholar
[Jõesaar, Andres 2015. ‘PSM - Home Alone in a Narrowcasting Era? A Case Study: The Estonian Public Broadcasting’. - Informacijos mokslai 70, 69-84.10.15388/Im.2014.70.5157]Search in Google Scholar
[Kjus, Yngvar 2007. ‘Ideals and Complications in Audience Participation for PSM: Open Up or Hold Back?’ - Gregory Ferrell Lowe, Jo Bardoel (eds.), From Public Service Broadcasting to Public Service Media. Göteborg: Nordicom, 135-150.]Search in Google Scholar
[Kleut, Jelena; Møller Hartley, Jannie; Pavlíčková, Tereza; Picone, Ike; Romic, Bojana; De Ridder, Sander 2017. ‘Small Acts of Audience Engagement Interrupting Content Flows’. - Ranjana Das, Brita Ytre-Arne (eds.), Audiences, Towards 2030: Priorities for Audience Analysis. Surrey: CEDAR, 28-30.10.1007/978-3-319-75638-7_7]Search in Google Scholar
[Livingstone, Sonia 2013. ‘The Participation Paradigm in Audience Research’. - The Communication Review 16, 1-2, 21-30.10.1080/10714421.2013.757174]Open DOISearch in Google Scholar
[Long, Geoffrey 2007. ‘Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company’. MA thesis. Massachusetts Institute of Technology. Cambridge, MA.]Search in Google Scholar
[McGrenere, Joanna; Ho, Wayne 2000. ‘Affordances: Clarifying and Evolving a Concept’. - Proceedings of Graphics Interface, 179-186.]Search in Google Scholar
[McQuail, Denis 1997. Audience Analysis. Thousand Oaks: Sage. Nightingale, Virginia (ed.) 2011. The Handbook of Media Audiences 5. Malden: Wiley-Blackwell.]Search in Google Scholar
[Norman, Donald A. 2013. The Design of Everyday Things. Revised and expanded edition. New York: Basic Books.]Search in Google Scholar
[Ross, Sharon M. 2011. Beyond the Box: Television and the Internet. Malden: John Wiley & Sons.]Search in Google Scholar
[Saar, Darja 2015. ‘Igaüks on oluline! Sinust sõltub!’ -ERR. http://info.err.ee/l/avalikteave/venekeelne_telekanal (1 September 2017).]Search in Google Scholar
[Schrøder, Kim C. 2011. ‘Audiences Are Inherently Cross-Media: Audience Studies and the Cross-Media Challenge’. - Communication Management Quarterly 18, 6, 5-27.]Search in Google Scholar
[Scolari, Carlos Alberto 2009. ‘Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production’. - International Journal of Communication 3, 586-606.]Search in Google Scholar
[Sehl, Annika; Cornia, Alessio; Nielsen, Rasmus K. 2016. Public Service News and Digital Media. Oxford: Reuters Institute for the Study of Journalism. http://reutersinstitute.politics.ox.ac.uk/sites/default/files/research/files/Public%2520Service%2520News%2520and%2520Digital%2520Media.pdf (9 November 2017).]Search in Google Scholar
[Standard Eurobarometer 2016. Standard Eurobarometer 86: Media Use in the European Union. Report. S.l.: European Commission. https://publications.europa.eu/en/publication-detail/-/publication/7b345c9d-6b64-11e7-b2f2-01aa75ed71a1/language-en (19 November 2017).]Search in Google Scholar
[Wilson, Sherryl 2016. ‘In the Living Room: Second Screens and TV Audiences’. - Television & New Media 17, 2, 174-191.10.1177/1527476415593348]Search in Google Scholar
