<abstract xmlns="http://www.w3.org/1999/xhtml"><p> This paper reveals a proposal of a decision support system, enabling retail companies' marketing managers with powerful tools for the customers' portfolios targeting. The innovative methodological approach highlights a fuzzy algorithm based system that captures and computes relevant information about customers, providing a managerial support for making the most effective decisions, according to different degrees of affiliation assigned to customers. The contributions of fuzzy algorithms on targeting decisions reflects the affiliation of customers to a specific cluster, based on computation of the input vectors, income and seniority, leading to performing marketing decisions.</p></abstract>

This paper reveals a proposal of a decision support system, enabling retail companies' marketing managers with powerful tools for the customers' portfolios targeting. The innovative methodological approach highlights a fuzzy algorithm based system that captures and computes relevant information about customers, providing a managerial support for making the most effective decisions, according to different degrees of affiliation assigned to customers. The contributions of fuzzy algorithms on targeting decisions reflects the affiliation of customers to a specific cluster, based on computation of the input vectors, income and seniority, leading to performing marketing decisions.

Modeling a fuzzy system for assisting the customer targeting decisions in retail companies

Analele ştiinţifice ale Universităţii "Ovidius" Constanţa. Seria Matematică

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

This paper reveals a proposal of a decision support system, enabling retail companies' marketing managers with powerful tools for the customers' portfolios...

Modeling a fuzzy system for assisting the customer targeting decisions in retail companies

Publié en ligne: 21 sept. 2017

Pages: 259 - 273

Reçu: 30 mai 2015

Accepté: 10 déc. 2015

DOI: https://doi.org/10.1515/auom-2016-0058

Mots clés
fuzzy system

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Modeling a fuzzy system for assisting the customer targeting decisions in retail companies

Publié en ligne: 21 sept. 2017

Pages: 259 - 273

Reçu: 30 mai 2015

Accepté: 10 déc. 2015

DOI: https://doi.org/10.1515/auom-2016-0058

Mots clésfuzzy system

© 2017

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Mots clés
fuzzy system