Volumen 68 (2022): Edición 4 (December 2022)

This paper investigates the impact of foreign direct investment (FDI) on economic growth in a sample of 10 ex-socialist European and Asian countries. While the link between FDI and economic growth has been extensively investigated in empirical literature, this paper contributes to this literature by econometrically investigating the effects of FDI inflows in specific sectors using the panel data estimation techniques. In addition to confirming the positive impact of total FDI inflows on economic growth, using the WiiW (the Vienna Institute for International Economic Studies) FDI database, which disentangles the FDI data across different industries, the paper finds significant effects of FDI inflows in manufacturing on growth, whereas FDI inflows in other sectors are only sporadically statistically significant. This finding serves as a basis for further investigation of the specific subsectors (NACE 2-letter classification) within manufacturing, and the empirical investigation finds that not all FDI inflows within manufacturing enhance economic growth.

The success of the organization is based on the quality of human resources, their competencies, motivation, loyalty, and their business results. The basic aim of this research is to determine whether and to what extent human resources competency management influences the business success of small and medium enterprises (SMEs). The empirical research was conducted in 234 SMEs in the Federation of Bosnia and Herzegovina in January 2021. An original questionnaire was created for the survey, which gathered the opinions of top managers. In the paper, human resources competency management is viewed as a process consisting of: determining the required competencies, determining current competencies and the competency gap and undertaking activities to ensure and develop the necessary competencies. For the business success of SMEs, business performance was researched through four perspectives of the Balanced Scorecard (financial, customer, internal business processes and learning and growth perspective). The research results showed the correlation between the studied variables and the influence of human resources competency management on the business success of SMEs viewed from all four perspectives. The paper includes a comparison with similar research, limitations and recommendations for future research. The originality of this work lies in creating an original model of the connection between human resources competency management and business success (performance) of SMEs as viewed through four perspectives of the BSC, which has been empirically tested. Also, no such research has been conducted in B&H to investigate the influence between the human resources competency management and the business success of SMEs.

The association between selling orientation and customer orientation and sales success has been a matter of intensive research since the publication of the selling orientation-customer orientation (SOCO) score in the early 1980’s. However, which attitudes predispose salespeople for high perfor-mance remains elusive. In addition, the association between customer orientation may be curvilinear and depend on the selling situation – and little research has been devoted to business-to-business (B2B) sales. This paper aims at starting to close those knowledge gaps through the development of a self-assessment tool for attitudes of salespeople. An extension of the 10-item SOCO score is developed through literature research in sales/business development and on service orientation in other settings. The score was subsequently validated through feedback by sales scholars. The extended score adds a dimension that tests whether professional salespeople consider the sales process as a service (SPAS) that should provide value beyond the identification of the best offering. Response rates by sales scholars was low, resulting in the need for further validation of the candidate SOCO-SPAS score. Business-to-business (B2B) relationships are an essential but understudied area of economics. The current paper provides a means to assess the relationship between attitudes and sales performance in modern B2B sales, by extending a scoring system that has originally been developed for B2C sales and many years in the past when market conditions were different than today.

The area of entrepreneurship education is developing rapidly, potentially conveying positive effects to business education, innovation and economies. Our paper seeks to analyse the entrepreneurial intention of a group of higher education students, and the data includes 29 interviews, administered to students of Portuguese higher education institutions. The results obtained allowed to confirm some of the aspects described in the literature, although a few divergences were also found. It was also possible to clarify some of the theories associated with barriers to entrepreneurship. The main limitations are related with the sample size, opening space for future research with larger samples. The most important implications relate to the identified need for very specific topics in entrepreneurship education. However, the key contribution of the paper also lies in its qualitative research approach.

In this paper the authors investigate the importance of women’s economic empowerment and its impact on the rise of female entrepreneurship and human capital in Namibia. The research includes a case study analysis with four in-depth expert interviews. Data triangulation ensure the study’s validity, and the case was examined through pattern matching. The results demonstrate that female entrepreneurs face challenges such as access to resources and education, socio-cultural norms, a lack of social protection, and a large and unprotected informal sector. The government and institutions shall promote women’s empowerment through a direct labour market intervention, support for the informal sector, a gender-sensitive constitutional, legal, and institutional framework, the enforcement and oversight of gender-responsive laws and policies, and access to resources and education. Furthermore, women require digital inclusion, entrepreneur networks, social protection, and reformed socio-cultural norms. If female entrepreneurs are empowered adequately, they will contribute to nations’ human capital, economic growth, and development.

Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors. Tourists will form the image according to their own or others’ experiences and information related to the destination, one option to provide destination information is one of the most effective promotional tools called celebrity endorsement. With the assumption that a positive celebrity image will be transferred to the destination, this study will explore the effect of celebrity endorsement on destination image. The study aims to test the celebrity endorsement effect on destination image through the source attractiveness model, source credibility model, and the Match-up model. Data were collected using the online survey technique, the sample size was 204 respondents. Research hypotheses were tested by regression analysis. Results indicated that celebrity attractiveness, trustworthiness, expertise, and match-up impact the destination image. The theoretical contribution is reflected in new information regarding the role of celebrity endorsement in tourism, which is limited in foreign and domestic scientific literature. As a practical contribution, the study provides information that may be useful to tourism service providers in creating a promotional campaign.