6 Artículos
Acceso abierto | 25 jun 2024
How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach
Ryszard Kłeczek
Wroclaw University of Economics and BusinessWrocław, Poland
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, Mirosława Pluta-Olearnik
Wroclaw University of Economics and BusinessWrocław, Poland
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y Anetta Pukas
Wroclaw University of Economics and BusinessWrocław, Poland
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Acceso abierto | 25 jun 2024
Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions
Joern Redler
School of Business, Mainz University of Applied SciencesMainz, Germany
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y Petra Morschheuser
Department for Business Studies, Baden-Wuerttemberg Cooperative State University MosbachMosbach, Germany
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Acceso abierto | 25 jun 2024
Emotional Determinants of Snack Consumption by Polish Consumers
Ewa Jerzyk
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland
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, Mirosława Kaczmarek
Poznań University of Economics and Business, Department of Market Research and Services, Al. Niepodległości 10Poznań, Poland
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, Dobrosława Mruk-Tomczak
Poznań University of Economics and Business, Department of Product MarketingPoznań, Poland
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y Natalia Gluza
Poznań University of Economics and Business, Department of Marketing StrategiesPoznań, Poland
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Acceso abierto | 25 jun 2024
Responsible Innovation in E-Health Care: Empowering Patients with Emerging Technologies
Dariusz M. Trzmielak
Polish Mother’s Memorial Hospital Research Institute, University of Lodz, Management Faculty, Sukhumi State UniversityŁódź,
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, Ilona Lipka-Matusiak
Polish Mother’s Memorial Hospital Research Institute, University of Lodz Doctoral School of Social SciencesŁódź,
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y Elin Oftedal
University of Stavanger, Institute for Media and Social ScienceStavanger, Norway
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Acceso abierto | 25 jun 2024
Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success
Ludmiła Walaszczyk
Łukasiewicz Research Network – Institute for Sustainable TechnologiesRadom, Poland
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Acceso abierto | 25 jun 2024
Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis
Konrad Biercewicz
Institute of Management, Faculty of Economics, Finance and Management, University of SzczecinSzczecin, Poland
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, Katarzyna Włodarczyk
Institute of Management, Faculty of Economics, Finance and Management, University of SzczecinSzczecin, Poland
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y Małgorzata Wiścicka-Fernando
Institute of Management, Faculty of Economics, Finance and Management, University of SzczecinSzczecin, Poland
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