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Volume 51 (2024): Issue 1 (March 2024)

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Volume 47 (2023): Issue 1 (March 2023)

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Volume 44 (2022): Issue 2 (June 2022)

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Volume 35 (2020): Issue 1 (March 2020)

Volume 34 (2019): Issue 4 (December 2019)

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Volume 28 (2023): Issue 2 (June 2023)

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Volume 25 (2017): Issue 3 (September 2017)

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Volume 22 (2016): Issue 4 (December 2016)

Volume 21 (2016): Issue 3 (September 2016)

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Volume 19 (2016): Issue 1 (March 2016)

Volume 18 (2015): Issue 4 (December 2015)

Volume 17 (2015): Issue 3 (September 2015)

Volume 16 (2015): Issue 2 (June 2015)

Volume 15 (2015): Issue 1 (March 2015)

Marketing of Scientific and Research Organizations

The main goal of the journal is to present the newest research results and practical solutions that are being implemented by scientific and research organisations amongst which are the leading European scientific institutes, education institutions and technology parks. The journal brings together the marketing staff of research institutes, higher education institutions and interested parties to enable the further broadening of knowledge and competencies and which enables renowned key players, leading scientists and practitioners in the field of marketing from the whole of Europe to truly join forces. Articles published in this journal range from marketing theory and practice through the possible uses and scope of marketing in practice in the Polish and international economic sector. It also presents the experiences of Polish and international organizations involved in scientific research. Marketing of Scientific and Research Organizations publishes in the Open Access system – free of charge. For authors, publishing in an Open Access journal offers increased citation rates, quicker impact, and wider research collaborations.  Rejection rate:   20%  Main topics:  1. Marketing tools of scientific and research organisations:    E-mail marketing  E-marketing of scientific and research organisations  Marketing strategies in combating the economic crisis  On-line marketing strategies  Education and work fairs as a form of promotion  Trends in marketing studies  Marketing trends and directions of scientific and research organisations  Implementation of new domestic and international strategies  Analytical and research tools in the marketing of scientific and research organisations  Search engine optimisation  2. Social media:    Facebook marketing trends  The Impact of Internet in Public Relations  Legal framework for social media marketing  Social media and SEO  New societies in marketing  Social networks and recommendations of the best communication solutions  Social media – it is not only Facebook  Social media – blogs, forums, chats  3. Marketing communication management:    Research on the effectiveness and efficiency of marketing communication  Building the positive image of scientific and research organisations  The significance of the brand in the operations of a scientific organisation  Strategic management in scientific and research organisations in the Polish economic practice  Product management in research services  Corporate social responsibility (CSR) in theory and practice  B2B marketing  Mobile marketing  Personal marketing as a tool for creating the scientific organisation’s image  Psychology of advertising  Media relations – effective media cooperation  Media trends  4. Selected detailed topics:    Celebrities in advertising of scientific and research institutions  Event marketing  Experiences of a direct marketing agency  Marketing in a scientific library  Sources of funding scientific research  Ethics in marketing  Advantages of cooperation between scientific organisations and enterprises  Employee intellectual capital – the advantage of a competitive institution  Marketing of higher education institutions  Determinants of marketing and the effects of the crisis on a scientific and research organisation  Copyright and intellectual property in marketing and advertising  5. Marketing of new technologies and R&amp;D products:    Marketing mix tools in the implementation of new technologies and R&amp;D products  New technologies in marketing  The use of new technology tools in marketing  Marketing and strategies of start-ups  Commercialization of research results and new technologies  Transfer of knowledge from science and research centres to industry  Technological trends and the use of marketing tools  Management of products / offers portfolio of the research and development institution  TechnoMarketing  New technologies and marketing strategies  MarTech market     Archiving  Sciendo archives the contents of this journal in Portico - digital long-term preservation service of scholarly books, journals and collections.  Plagiarism Policy  The editorial board is participating in a growing community of Similarity Check System's users in order to ensure that the content published is original and trustworthy. Similarity Check is a medium that allows for comprehensive manuscripts screening, aimed to eliminate plagiarism and provide a high standard and quality peer-review process.  This journal is primarily targeted at professionals dealing with the marketing of scientific and research organizations. Its target readers include the staff of research institutes, higher education institutions, academic research centres, and organizations, associations and establishments providing assistance in scientific research, as well as students and all those who are interested in the subjects covered by the research.  The journal not only offers a unique opportunity to become familiar with the current trends, new tools and instruments and strategies in the marketing of scientific and research organisations but is also constitute the ideal professional environment for the fruitful exchange of views and constitute an invaluable networking scenario. 

Marketing of Scientific and Research Organizations

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