Project 27: Insights Into a Production-centred Study on Art Direction and Love
| 04 jul 2012
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Publicado en línea: 04 jul 2012
Páginas: 87 - 105
DOI: https://doi.org/10.5334/csci.48
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© 2012 Sandra V. Contreras, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Class 7310 Advertising. International Standard Industrial Classification of All Economic Activities (ISIC), Rev.4
| ISIC Rev.4 | |
|---|---|
| Hierarchy | Division: 73 - Advertising and market research; Group: 731 – Advertising; Class: 7310 – Advertising |
| Explanation | |
| · - |
|
| · - |
|
| · -media representation, i.e. sale of time and space for various media soliciting advertising | |
| · -distribution or delivery of advertising material or samples | |
| · -provision of advertising space on billboards etc. | |
| · |
|
| · -conducting marketing campaigns and other advertising services aimed at attracting and retaining customers. | |
| · -publishing of advertising material | |
| · - |
|
| · -public-relations activities | |
| · -market research | |
| · - |
|
| · - |
|
| · -convention and trade show organizers | |
| · -mailing activities | |
Art direction component in some higher education programs in English speaking countries
| Institution (Country) | Program(s) | Art direction component |
|---|---|---|
| University of Texas at Austin (USA) | BA in Advertising, MA in Advertising, PhD in Advertising and Texas Creative programs. | Flexible choices |
| University of Southern | Bachelor of Arts, Minor in advertising. | 2 courses. |
| California (USA) | ||
| Queensland University of Technology (AU) | Master of Advertising (Creative Advertising) | 2 courses. |
| RMIT University (AU) | Bachelor of Communication (Advertising) | 2 courses. |
| Manchester Metropolitan University (UK) | Master of Design and Art direction. Bachelor of Design and Advertising (Hons) MIRIAD Graduate | All throughout the program |
| Boston University (USA) | Master of Science. Advertising. | 2 courses. |
| The Creative Circus | 2 year Portfolio-building educational program. | All throughout the program |
| Miami Ad School (USA) | Art Direction program | All throughout the program |
| Savannah College of Art and Design | Advertising Design Master of Arts and Master of Fine Arts. Advertising Design Bachelor of Fine Arts | All throughout the program |
| VCU Brandcenter | Art Direction Graduate Program | 3 courses. |
| Academy of Art University | BFA Advertising, MFA Advertising | All throughout the program |
| Chicago Portfolio School | Art Direction program | All throughout the program |
| Ringling College (USA) | Advertising Design | All throughout the program |
| Miami International University of Art and Design (USA) | Advertising-Bachelor of Arts | All throughout the program |
| Washington University in St Louis (USA) | BFA Communication Design | All throughout the program |
Mapping some hypothetical projects according to combinations of hypothetical general conditions
| Prac. | No prac. | Long | Short | Col. | Solo | Create | Reinf. | Imp. | Change | |
|---|---|---|---|---|---|---|---|---|---|---|
| Project 1 | x | x | x | x | ||||||
| Project 2 | x | x | x | x | ||||||
| Project 3 | x | x | x | x | ||||||
| Project 4 | x | x | x | x | ||||||
| Project 5 | x | x | x | x | ||||||
| Project 6 | x | x | x | x | ||||||
| Project 7 | x | x | x | x | ||||||
| Project 8 | x | x | x | x | ||||||
| Project 9 | x | x | x | x | ||||||
| Project 10 | x | x | x | x | ||||||
| Project 11 | x | x | x | x | ||||||
| Project 12 | x | x | x | x | ||||||
| Project 13 | x | x | x | x | ||||||
| Project 14 | x | x | x | x | ||||||
| Project 15 | x | x | x | x | ||||||
| Prac. | No prac. | Long | Short | Col. | Solo | Create | Reinf. | Imp. | Change | |
| Project 16 | x | x | x | x | ||||||
| Project 17 | x | x | x | x | ||||||
| Project 18 | x | x | x | x | ||||||
| Project 19 | x | x | x | x | ||||||
| Project 20 | x | x | x | x | ||||||
| Project 21 | x | x | x | x | ||||||
| Project 22 | x | x | x | x | ||||||
| Project 23 | x | x | x | x | ||||||
| Project 24 | x | x | x | x | ||||||
| Project 25 | x | x | x | x | ||||||
| Project 26 | x | x | x | x | ||||||
| Project 28 | x | x | x | x | ||||||
| Project 29 | x | x | x | x | ||||||
| Project 30 | x | x | x | x | ||||||
| Project 31 | x | x | x | x | ||||||
| Project 32 | x | x | x | x | ||||||
| Project 33 | x | x | x | x | ||||||
| Project 34 | x | x | x | x |