Experiential Marketing in Communication of Loyal Foreign Students on Social Networks

Anderson, E. W. (1998). Customer satisfaction and word of mouth. Journal of Service Research, 1(1), 5–17. Search in Google Scholar

Anton, J. (1996). Customer relationship management. Upper Saddle River: Prentice-Hall, 183 Search in Google Scholar

Abadi, R. R., Nursyamsi, I., & Syamsuddin, A. R. (2020). Effect of Customer Value and Experiential Marketing to Customer Loyalty with Customer Satisfaction as Intervening Variable (Case Study on Gojek Makassar Consumers). The Asian Journal of Technology Management, 13(1), 82–97 Search in Google Scholar

Adzhani, N. K., & Simanjuntak, M. (2021). Analysis of Satisfaction and Loyalty with the Customer Experience Approach. International Journal of Multidisciplinary Research Review, 8(3), 391–402 Search in Google Scholar

Araci, U. E., Bulut, Z. A., & Kocak, N. (2017). The relation among experiential marketing, customer satisfaction, and behavioral intention: a study on food and beverage businesses. In Economic and Social Development (Book of Proceedings), 23^rd International Scientific Conference on Economic and Social, Vol. 15, 361 Search in Google Scholar

Arismunandar, T., Hartoyo, H., & Krisnatuti, D. (2019). The Influence of Experiential Marketing on Customer Satisfaction and Loyalty of Corner Coffee Shop in Langsa. Jurnal Manajemen dan Agribisnis, 16 Search in Google Scholar

Artanti, M. Y. (2016). The Impact of Experiential Marketing on Word Of Mouth (WOM) With Customer Satisfaction as the Intervening Variable. Jurnal Dinamika Manehemen, 7(2), 182–190 Search in Google Scholar

Astuti, E. W., & Respati, H. (2020). The Influence of Experiential Marketing and Relationship Marketing on Hotel Customer Loyalty. East African Scholars Journal of Economics, Business and Management, 3(9), 13–20 Search in Google Scholar

Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24(4), 586–607 Search in Google Scholar

Bronner, F., & De Hoog, R. (2011). Vacationers and eWOM: Who posts, and why, where, and what? Journal of Travel Research, 50(1), 15–26 Search in Google Scholar

Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of interactive marketing, 21(3), 2–20 Search in Google Scholar

Carpenter, J. M. (2008). Consumer shopping value, satisfaction and loyalty in discount retailing. Journal of retailing and consumer services, 15(5), 358–363 Search in Google Scholar

Casalo, L. V., Flavián, C., & Guinalíu, M. (2007). The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website. Journal of Marketing Communications, 13(1), 1–17 Search in Google Scholar

Celep, E., Sahin, E., & Akkaya, O. (2017). The Examination of the Relationship between Experiential Marketing and Customer Satisfaction and Loyalty as a Postmodern Marketing Approach. 21^th International Scientific Conference on Economic and Social Development Belgrade, Serbia, 18–19 May, 201, 611–616 Search in Google Scholar

Chaudhuri, A, & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, Vol. 65, April, 81–93 Search in Google Scholar

Cownie, F. (2016). An analysis of word-of-mouth communication amongst students. Do UK students intend to behave differently from their overseas counterparts? Journal of Communication Arts, 3 (2559), 67–78 Search in Google Scholar

Duan, W., Gu, B., & Whinston, A. B. (2008). The dynamics of online word-of-mouth and product sales – An empirical investigation of the movie industry. Journal of retailing, 84(2), 233–242 Search in Google Scholar

Fullerton, G. (2003). When does commitment lead to loyalty? Journal of Service Research, 5(4), 333–344 Search in Google Scholar

Fornell, C. (1992). A National Customer Satisfaction Barometer: the Swedish Experience. Journal of Marketing, Vol 56, No 1, (January), 6–21 Search in Google Scholar

Goldsmith, R. E. (2006) Electronic Word-of-Mouth. In Khosrow-Pour, M. (Ed.) Encyclopedia of E‐Commerce, E‐Government and Mobile Commerce. Hershey: Idea Group Publishing, 408–412 Search in Google Scholar

Heitmann, M., Lehmann, D. R., & Herrmann, A. (2007). Choice goal attainment and decision and consumption satisfaction. Journal of Marketing Research, 44, 234–250 Search in Google Scholar

Hennig-Thurau, T., Walsh, G., & Walsh, G. (2003). Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet. International journal of electronic commerce, 8(2), 51–74 Search in Google Scholar

Hossain, M. T., & Chonko, L. B. (2018). Relational communication and illusionary loyalty: Moderating role of self-construal. Industrial Marketing Management, 69, 221–234 Search in Google Scholar

Kao, Y. F., Huang, L. S., & Wu, C. H. (2008). Effects of theatrical elements on experiential quality and loyalty intentions for theme parks. Asia Pacific Journal of Tourism Research, 13(2), 163–174 Search in Google Scholar

Koduah, E. Y., & Farley, A. Y. D. (2016). Relationship between Customer Satisfaction and Customer Loyalty in the Retail Banking Sector of Ghana. International Journal of Business and Management, 11 (1), 249–262 Search in Google Scholar

Kuswardani, D. C., & Yani, T. E. (2020). Building customer loyalty through customer satisfaction as an intervening variable. Facing acing Global Digital Revolution, 79–82 Search in Google Scholar

Laroche, M., Yang, Z., McDougall, G. H. G., & Bergeron, J. (2005). Internet versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and Its Consequences. Journal of Retailing, 81 (4), 251–267 Search in Google Scholar

Le, T. D., Dobele A. R., & Robinson, L. J. (2019). Information sought by prospective students from social media electronic word-of-mouth during the university choice process, Journal of Higher Education Policy and Management, 41 (1), 18–34 Search in Google Scholar

Lima, M., & Fernandes, T. (2015). Relationship Bonds and Customer Loyalty: A Study across Different Service Contexts in Novoa, H., Dragoicea, M., Exploring Services Science. 6^th International Conference, IESS 2015, Port, Portugal, February 4–6, Proceedings, 326–339 Search in Google Scholar

Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism management, 29(3), 458–468 Search in Google Scholar

Made Aristiawan, S. A., Dwi Putra Buana, S., & Handry Sudiartha, A. (2019). Effect of Experiential Marketing on Word of Mouth with Satisfaction as Intervening Variable (Study at GO-JEK Customer in Mataram). Global Journal of Management and Business Research: EMarketing, 19 (7) Search in Google Scholar

Manthiou, A., Kang, J., Sumarjan, N., & Tang, L. (2016). The incorporation of consumer experience into the branding process: an investigation of name-brand hotels. International Journal of Tourism Research, 18(2), 105–115 Search in Google Scholar

Milman, A., & Tasci, A. D. (2018). Exploring the experiential and sociodemographic drivers of satisfaction and loyalty in the theme park context. Journal of Destination Marketing & Management, 8, 385–395 Search in Google Scholar

Noor, L. K., Rahmawati, R., & Kuleh, Y. (2020). The Influence of Experiential Marketing on Customer Loyalty through Customer Satisfaction as an Intervening Variable for Mahakam Lantern Garden Visitors. International Journal of Economics, Business and Accounting Research, 4(3), pp. 54-61. Search in Google Scholar

Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction decisions. Journal of Marketing Research, 17(4), pp. 460–469. Search in Google Scholar

Oliver, R. L. (1999). Whence consumer loyalty. Journal of Marketing, Vol. 63 No. 4, 33–44 Search in Google Scholar

Park, S. (2016). Tourist experiences and word‐of‐mouth: The mediating effect of memory. Doctoral dissertation, Kansas City: Kansas State University, 171 Search in Google Scholar

Pratminingsih, S. A., Astuty, E., & Widyatami, K. (2018). Increasing Customer Loyalty of Ethnic Restaurant through Experiential Marketing and Service Quality. Journal of Enterpreneurship Education Search in Google Scholar

Puti, Z. A., & dan Dewanto Hadisumarto, A. (2012). The Study of Relationship among Experiential Marketing, Kualitas pelayanan, Kepuasan pelanggan, and loyalitas. Asian Marketing Journal, 4(1), 37–46 Search in Google Scholar

Pujiastu, A. T., & Rusifan, E. Z. (2019). Electronic Word of Mouth on Experiential Marketing at Santhai Modern Thai Restaurant – Mall Kota Kasablanka, Jakarta. International Journal of Innovation, Creativity and Change, 8(6), 280–291 Search in Google Scholar

Rai, A. K., & Srivastava, M. (2014). Customer Loyalty. New Delhi: McGraw Hill Education Private Limited, 304 Search in Google Scholar

Rohatgi, D. (2011). Consumer Engagement-The Experiential Way. PRIMA: Practices & Research in Marketing, 1(2) Search in Google Scholar

Santi, I. N., Sutomo, M., & Zahara, Z. (2020). The Role of Experiential Marketing on Customer Loyalty With Customer Satisfaction as a Moderating Variable in Bora Hot Spring Sigi, Central Sulawesi, Indonesia. Advances in Social Science, Education and Humanities Research, Vol. 477, 356–359 Search in Google Scholar

Schmitt, B. H. (1999). Experiential Marketing. How to get customers to sense, feel, think, act and relate to your company and brands. New York: Free Press, 256 Search in Google Scholar

Septiano, R., & Sari, L. (2020). Determination of consumer loyalty through customer satisfaction. Dinasti International Journal of Economics, Finance & Accounting, 1, 865–878 Search in Google Scholar

Shieh, H.-S., Lai, W.-H. (2017). The relationships among brand experience, brand resonance and brand loyalty in experiential marketing: Evidence from smart phone in Taiwan. Journal of Economics and Management, 28(2), 57–73 Search in Google Scholar

Sipila, J., Herold, K., Tarkiainen, A., & Sundqvist, S. (2017). The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process. Journal of Business Research, 80, 176–187 Search in Google Scholar

Söderlund, M. (2006). Measuring customer loyalty with multi-item scales – a case for caution. International Journal of Service Industry Management, 17(1), 76–98 Search in Google Scholar

Söderlund, M., & Sagfossen, S. (2017). The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction. Journal of Retailing and Consumer Services, 39, 219–229 Search in Google Scholar

Sukmaputra, E. R. (2018). The Influence of Experiential Marketing and Customer Satisfaction toward Customer Loyalty on Cipanas Hot Spring Garut. 9^th Industrial Research Workshop and National Seminar. Iegūts 13.09.2021 no https://jurnal.polban.ac.id/proceeding/article/view/1164/958 Search in Google Scholar

Subawa, N. S., Widhiasthini, N. W., & Ni Putu Meiliana Wulan Sari Suastika (2020). The Effect of Experiential Marketing, Social Media Marketing, and Brand Trust on Repurchase Intention in Ovo Applications. International Research Journal of Management, IT & Social Sciences, 7(3), 11–21 Search in Google Scholar

Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2005). The difference between positive and negative word-of-mouth – emotion as a differentiator. In Proceedings of the ANZMAC 2005 conference: broadening the boundaries, December, 331–337 Search in Google Scholar

Ueacharoenkit, S. (2013). Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand. Doctoral Thesis. London: Brunel Business School, 331 Search in Google Scholar

Wangenheim, F. V., & Bayón, T. (2007). The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition. Journal of the Academy of Marketing Science, 35(2), 233–249 Search in Google Scholar

Widowati, R., & Tsabita, F. (2017). The Influence of Experiential Marketing on Customer Loyalty Through Customer Satisfaction as Intervening Variable (Study at the House of Raminten Resturant in Yogyakarta Indonesia). Jurnal Managemen Bisnis, 8(2), 163–180. Search in Google Scholar

Wu, H. C., & Ai, C. H. (2016). Synthesizing the effects of experiential quality, excitement, equity, experiential satisfaction on experiential loyalty for the golf industry: The case of Hainan Island. Journal of Hospitality and Tourism Management, 29, 41–59 Search in Google Scholar

Zhao, D., Ye, Q., & Zhu, K. (2016). The Influence of Consumers' Information Search Behavior on Purchase Decisions for Experience Goods: Empirical Evidence from Hotel Industry. WHICEB, May, 24 Search in Google Scholar